Retail Media Planning & Insights Manager

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Retail Media Planning and Insights Manager and you’ll be a big part of this. 

• Lead annual, seasonal and campaign media planning across onsite, offsite and in-store channels for strategic advertisers.
• Turn advertiser objectives and audience insights into effective media plans, recommending the right channels and media mix.
• Support Partnerships with strategic planning that drives account growth and longer-term advertiser investment.
• Work with Advertising and Customer Marketing to develop integrated campaigns aligned to supplier, customer and Retail Media priorities.
• Develop planning frameworks, tools and standards to create a consistent and scalable approach across the team.
• Use customer, CRM and analytics insights to identify audiences, targeting opportunities and new media propositions.
• Support the development and commercialisation of audience extension and new audience products.
• Drive greater use of personalisation and customer-led targeting within campaign planning.
• Lead, coach and develop Retail Media Planning Executives, setting clear objectives, priorities and performance expectations.
• Build strategic and consultative planning capability across the team and wider Retail Media function.
• Oversee post-sale campaign briefs, ensuring objectives, audiences, channels, budgets, timings, assets and measurement requirements are clear.
• Ensure effective handover to activation, Ad Operations and Measurement teams, resolving gaps or delays and keeping Partnerships informed.
• Oversee financial reconciliation and bring together overall campaign analysis and performance insights.
• Track planning KPIs, service levels, briefing quality and turnaround times to improve ways of working.
• Review campaign outcomes and apply learnings to future media plans.
• Build benchmarks, case studies and planning insights to continually improve campaign performance.

• Experience in media planning and retail media, including building integrated, multi-channel media plans.
• Strong understanding of audience planning, targeting and measurement principles.
• Strong commercial acumen with the ability to translate business objectives into effective marketing solutions.
• Excellent stakeholder management and communication skills.
• Experience leading projects, processes or teams within a fast-paced commercial environment.
• Strong analytical and problem-solving capability, using data and insights to influence decision-making.

• Experience within a retailer, media owner or agency environment.
• Experience working with first-party customer data and audience segmentation.
• Knowledge of audience extension, offsite activation, personalisation and customer data platforms.
• Familiarity with attribution, incrementality and campaign effectiveness methodologies.
• Experience developing planning frameworks and operating models.

At B&Q, we're building more than great homes – we're building great careers.

When you join us, you'll be part of a supportive, inclusive business where your ideas matter, your development is invested in, and your wellbeing is genuinely important.

🏡 Flexible & Hybrid Working - Work in a way that helps you perform at your best, balancing business needs with personal commitments.

📈 Career Growth & Development - Access learning, development and career opportunities across one of the UK's leading retail organisations.

💰 Competitive Reward Package - A competitive salary, pension and a range of financial benefits.

🛒 Colleague Discounts - Enjoy discounts across B&Q and the wider Kingfisher Group.

❤️ Health & Wellbeing Support - Access wellbeing resources, health support and employee assistance programmes designed to help you thrive.

🌴 Time Away From Work - Generous holiday entitlement and family-friendly policies that support life both inside and   outside work.

🤝 A Place Where You Belong - We're committed to creating an inclusive workplace where everyone feels valued, respected and empowered to be themselves.

🌍 Make a Difference - The work you do will have a direct impact on our customers, colleagues and business.

Please note that B&Q does not currently offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application and throughout their employment.

At B&Q, we're committed to creating an inclusive recruitment experience for everyone.

If you require any additional support or reasonable adjustments to help you complete your application or throughout the recruitment process, please let us know.

If you would like to be considered under the Disability Confident Scheme, please contact us at recruitment@b-and-q.co.uk. If you meet the minimum criteria for the role, we'll consider your application in line with our Disability Confident commitments.