Field Marketing Manager

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

• →Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns—including personalised campaigns for strategic accounts—partnering with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand accounts.
• →Lead the end-to-end development of strategic account-based marketing initiatives targeting key enterprise prospects
• →Research and identify industry-leading third-party publications and partners to drive new logos, thought leadership, and brand awareness, finding innovative ways to reach target audiences.
• →Own field marketing and events end-to-end—virtual and in-person events, Workato flagship conferences (e.g., WoW), ancillary events, and major regional trade shows—from concept and planning through execution, logistics, vendors, speakers, and post-event follow-up.
• →Develop and manage landing pages, microsites, and tailored content assets (case studies, business cases) in partnership with content and design.
• →Deliver compelling, audience-centric content—blog articles, social posts, videos, storyboards, email copy, banner ads, and presentations—that turns complex concepts into messages tailored to different channels, personas, and funnel stages.
• →Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics.
• →Own end-to-end planning, execution, and optimisation of integrated digital campaigns across paid search, paid social (LinkedIn, Meta, Youtube), display, email, SEO, GEO, and content syndication.
• →Collaborate with cross-functional teams (Product Marketing, Sales, Customer Success) to ensure messaging and deliverables align with strategy.
• →Support localisation for the Korea market.

• Has a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment.
• Experience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required.
• Knowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms.
• Experience with writing for and marketing to a B2B technical audience is a plus.
• Knowledge of video editing or design software is not necessary but will be an advantage. 
• Exceptional command of English and Korean, and excellent copywriting and presentation skills.
• Ability to project manage multiple, simultaneous marketing programs across regional markets.
• Strong project management experience required.
• Some travel will be required for this role as it oversees regional Asian markets.
• Hands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations — not just using AI as a writing aid, but designing repeatable systems that improve team output and speed.

• Detail-oriented, hands-on attitude, strong execution and project management skills.
• Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator
• Function independently, be self-directed and can thrive in a fast-paced environment. 
• Self-starter with the ability to drive projects from inception to completion.