Demand Planner

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Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.  

Job Purpose
The Demand Planner is responsible for developing and communicating an accurate, evidence-based view of demand and facilitating the cross-functional conversations required to align the business behind it.

Working collaboratively with Sales, Finance, Category, Marketing and Supply Planning, the Demand Planner translates commercial strategy, customer activity and category insights into a clear and aligned demand plan that supports effective decision-making. The role also represents Demand Planning in customer-facing forecast collaboration, partnering directly with retailers to align forecasts, review scan and point-of-sale performance, and translate emerging customer insights back into the demand plan.

The Demand Planner plays a central role in the Integrated Business Planning process and owns the monthly Volume Review, ensuring changes, risks, opportunities and forecast assumptions are clearly understood and appropriately challenged. As the Planning lead within Commercial Review, the role connects commercial decisions and customer plans to their volume, value and supply implications.

As the business evolves toward more insight-led demand planning, the Demand Planner will help lead the transition from forecast administration to forecast interpretation and decision support. This includes supporting the adoption of machine learning-enabled forecasting, applying commercial context to system-generated outputs, challenging assumptions and translating insights into clear recommendations that drive continuous improvement and better business decisions.

Role Outcomes