Director of Web Content Strategy

We are seeking an experienced and strategic digital content leader to oversee enterprise-wide web content strategy across a diverse digital ecosystem. In this role, you will shape content governance, editorial standards, and publishing practices to ensure consistent, accessible, and engaging digital experiences. You will lead a team of content strategists, writers, and editors while collaborating with marketing, communications, IT, UX, and academic stakeholders. Your work will directly support audience engagement, student recruitment, and organizational brand positioning. You will also drive major digital initiatives, including website redesigns, content migrations, and information architecture improvements. This is an opportunity to combine strategic leadership, team development, and data-driven innovation within a collaborative, mission-oriented environment.

• Education: Bachelor's degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related discipline.

• Professional Experience: 7–10 years of progressively responsible experience in web content strategy, digital communications, or content management within complex, multi-stakeholder organizations.

• Leadership Experience: 3–5 years of experience managing teams, supervising direct reports, and developing content professionals.

• Strategic Content Expertise: Demonstrated ability to develop and implement enterprise-level content strategies aligned with organizational goals and audience needs.

• Content Governance: Strong knowledge of editorial standards, content lifecycle management, governance frameworks, workflow design, and distributed content ownership.

• Digital Platforms: Experience managing multi-platform content ecosystems, particularly CMS and collaboration tools such as Sitecore and SharePoint Online, as well as digital signage platforms.

• SEO & User Experience: Expertise in search engine optimization, information architecture, usability, digital communications, and accessibility standards, including WCAG 2.2, ADA, and W3C guidelines.

• Analytics & Performance: Strong analytical capabilities, with the ability to interpret content performance data and translate insights into actionable optimization strategies.

• Communication & Stakeholder Management: Excellent written and verbal communication skills, including experience presenting strategic recommendations, influencing senior stakeholders, and training distributed teams.

• Project Management: Strong organizational and project management skills, with the ability to coordinate complex initiatives, manage competing priorities, and deliver projects in fast-paced environments.

• Leadership & Collaboration: Proven problem-solving, critical thinking, and decision-making abilities, combined with the capacity to work independently and collaboratively across technical and non-technical teams.

• Preferred Background: Experience in higher education or similarly decentralized organizations is strongly preferred.

• Professional Attributes: High attention to detail, adaptability, accountability, continuous learning, and a commitment to collaboration and innovation.