Affiliate & Creator Partnerships Lead

On behalf of our client, a growing US-based direct-to-consumer brand in the travel and everyday accessories space, we are looking for an experienced Affiliate & Creator Partnerships Lead to build and scale an in-house creator partnerships program.

The brand has reached an annual revenue run rate exceeding $10M and is now bringing key marketing functions in-house.

This is an opportunity to take ownership of creator partnerships from the ground up, building a scalable program that connects performance UGC, influencer collaborations, TikTok Shop affiliates and performance-driven creator partnerships with measurable business results.

You will report directly to the CEO. The role has no direct reports: you lead the program and the creator relationships, not a team.

We are looking for a hands-on professional who understands both the relationship-building and commercial sides of creator marketing.

• Identify, evaluate, and recruit UGC creators, influencers, TikTok Shop affiliates, and long-term brand partners.

• Build relationships with creators who align with the brand's audience, products, and commercial goals.

• Manage personalized outreach, negotiations, onboarding, product seeding, fees, commissions, and content usage rights.

• Develop repeat collaborations with high-performing creators.

• Recruit and activate TikTok Shop affiliates to drive product discovery and sales.

• Monitor affiliate engagement, conversions, revenue, and creator-level performance.

• Identify opportunities to improve affiliate activation, retention, and repeat sales.

• Build a reliable network of commercially productive affiliate partners.

• Collaborate with the Creative Strategy team to translate approved creative briefs into actionable creator assignments.

• Coordinate product samples, content production schedules, deliverables, revisions, and approvals.

• Ensure content meets creative requirements and is delivered on time.

• Manage content usage permissions and coordinate asset handoffs to the marketing team.

• Track creator performance across content quality, affiliate sales, conversions, engagement, and partnership efficiency.

• Identify top-performing creators and opportunities for repeat collaborations.

• Use performance insights to improve creator selection, briefs, partnerships, and program investment.

• Develop organized creator pipelines, reporting systems, and repeatable workflows.

• Proven hands-on experience managing creator partnerships, influencer marketing, or UGC programs within DTC or e-commerce brands.

• Practical experience with TikTok Shop affiliate programs, including creator recruitment, activation, performance tracking, and growth.

• Experience managing performance-focused UGC creators and content production for paid advertising.

• Strong understanding of different creator partnership models, including paid UGC, influencer collaborations, affiliate commissions, and long-term partnerships.

• Demonstrated ability to measure creator-level performance and translate results into actionable improvements.

• Experience with creator outreach, negotiations, product seeding, deliverables, usage rights, and creator management tools.

• Ability to build and manage organized creator pipelines and scalable partnership processes.

• Strong communication, relationship management, analytical, and organizational skills.

• A proactive, independent working style with the ability to take full ownership of a function.

• A growing network of qualified, activated, and productive creators.

• Strong affiliate engagement and measurable TikTok Shop sales contribution.

• Consistent delivery of high-quality UGC assets for marketing campaigns.

• Improved creator retention and repeat collaboration rates.

• Clear performance reporting and data-driven partnership decisions.

• A scalable, well-organized creator partnerships program.

1. Initial screening with OnHires

2. Interview with the CEO

3. Practical assessment

4. Assessment review with the CEO