Paid Search Specialist (Google Ads)

Remotemid

MarketingPerformance Marketer

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Quick Summary

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MarketingPerformance Marketer

Responsibilities

~1 min read

We're an AI-first digital marketing agency helping businesses grow through SEO, AI Search, Paid Media, Content Marketing and Web Strategy.Our clients are primarily local B2B businesses across North America that rely on qualified leads—not vanity metrics. We believe successful paid campaigns come from understanding a client's business, not just their keywords.

→Manage 20–30 Google Ads accounts for local B2B businesses in the US.
→Build, manage and optimize Search, Performance Max, Display and Remarketing campaigns.
→Manage Microsoft Ads (Bing) campaigns and support Meta Ads campaigns when required.
→Perform keyword research, audience research and competitor analysis.
→Write compelling, conversion-focused ad copy using AI or inhouse content team.
→Continuously optimize bids, budgets, audiences, search terms and campaign structure.
→Improve campaign performance through testing and data analysis.
→Collaborate with Customer Success Managers, SEO Specialists and designers to achieve client goals.
→Prepare monthly performance reports with actionable insights and recommendations.
→Identify opportunities to improve lead quality, increase conversions and grow client accounts.
→Stay current with the latest Google Ads features, AI-powered tools and paid media best practices.

2–5 years of hands-on experience managing Google Ads campaigns in a digital marketing agency.
Experience managing 20+ client accounts simultaneously.
Strong experience with Google Ads and Microsoft Ads (Bing Ads).
Familiarity with Meta Ads is a strong advantage.
Experience managing local lead generation campaigns for North American businesses.
Understanding of location targeting, service area campaigns, call campaigns and lead generation campaigns.
Strong knowledge of keyword research, campaign optimization, bidding strategies and conversion tracking.
Experience with Google Analytics 4, Google Tag Manager and Looker Studio.
Excellent analytical, communication and time management skills.
Comfortable working in a fast-paced agency environment.

Nice to Have

~1 min read

Google Ads Certification.
Experience working with signage companies, contractors, home services, healthcare, legal or other local service businesses.
Experience with tools like SEMrush, SpyFu, CallRail or HubSpot.
Familiarity with AI tools like ChatGPT or Gemini toimprove campaign research, reporting and optimization workflows.