Marketing Engagement Specialist I

The Marketing Engagement Specialist I develops, executes, and optimizes targeted, data-informed marketing engagement programs that support customer and prospect journeys, lead generation, and marketing-to-sales conversion. Working with moderate independence, this role applies working knowledge of marketing automation, email marketing, audience segmentation, lead nurturing, campaign measurement, and connected sales and marketing processes to deliver defined business outcomes. The role partners across Marketing, Sales, and other functions to translate campaign objectives into scalable programs, evaluate performance, recommend improvements, and maintain effective campaign operations.  This position is an individual contributor role and does not include formal people management responsibilities. The role is expected to independently manage assigned campaigns and workstreams, resolve moderately complex operational issues, influence cross-functional partners through subject-matter knowledge, and escalate higher-risk or strategically significant decisions as appropriate.

• →Manage end-to-end execution of marketing campaigns in Salesforce Marketing Cloud Account Engagement, including email campaigns, automated nurture programs, forms, landing-page or campaign assets, testing, scheduling, deployment, and post-campaign analysis.
• →Develop and maintain audience segments using customer, prospect, behavioral, and lifecycle data to support relevant targeting, personalization, and compliant communications.
• →Design, implement, and optimize lead-nurturing programs and customer journeys that advance prospects through the marketing funnel and contribute to marketing-qualified lead generation.
• →Support lead-management processes, including scoring, grading, qualification, routing, lifecycle progression, and marketing-to-sales handoff, in partnership with Sales and Marketing stakeholders.
• →Coordinate connected marketing and sales workflows, including data and process integrations between Salesforce and platforms such as Highspot, and identify issues affecting campaign execution or user experience.
• →Partner with cross-functional stakeholders to clarify campaign objectives, translate business needs into execution plans, align deliverables and timelines, and communicate progress, risks, and results.
• →Monitor and interpret campaign performance using engagement, conversion, lead-generation, deliverability, and other relevant key performance indicators; provide actionable recommendations to improve outcomes.
• →Maintain campaign quality through structured reviews of audience criteria, content, links, data, automation logic, testing results, and deployment readiness.
• →Improve marketing engagement practices through experimentation, automation, personalization, preference management, data-quality improvements, documentation, and adoption of relevant industry practices.
• →Document campaign processes, standards, and recurring workflows to support consistency, knowledge sharing, scalability, and operational continuity.
• →Manage multiple concurrent campaigns and workstreams, prioritize activities against established objectives and deadlines, and exercise judgment within defined policies and practices.
• →Other duties as assigned by management.

• Bachelor’s degree in marketing, communications, business, digital media, information systems, or a related field, or an equivalent combination of education and relevant experience.
• Three to five years of relevant experience in email marketing, marketing automation, CRM marketing, digital marketing, demand generation, campaign operations, or a related discipline, preferably in a business-to-business environment.
• Hands-on experience using Salesforce Marketing Cloud Account Engagement or a comparable marketing automation platform to build, execute, and evaluate campaigns.
• Demonstrated experience with email campaign execution, audience segmentation, automated nurture programs, testing, personalization, and lead-generation initiatives.
• Working knowledge of lead-management principles, including lead scoring, qualification, nurturing, lifecycle stages, routing, and marketing-to-sales handoff.
• Ability to interpret campaign and funnel-performance data, identify trends or issues, and translate findings into practical recommendations.
• Project-management and organizational skills sufficient to manage multiple campaigns, dependencies, stakeholders, and deadlines with limited day-to-day direction.
• Written and verbal communication skills sufficient to explain campaign requirements, coordinate work, document processes, and collaborate with cross-functional partners.
• Attention to detail and demonstrated commitment to campaign quality, testing, data accuracy, privacy, compliance, and continuous improvement.
• Salesforce Certified Marketing Cloud Account Engagement Specialist, Marketing Cloud certification, or a comparable marketing automation credential.
• Experience with Salesforce CRM, Highspot, analytics or business-intelligence tools, consent and preference-management practices, or related marketing technology integrations.
• Knowledge of email deliverability, data governance, privacy requirements, accessibility practices, and campaign compliance.
• Experience with A/B or multivariate testing, conversion optimization, account-based marketing, demand generation, or lifecycle marketing.
• Experience documenting workflows, developing reusable campaign standards, or supporting platform and process improvements.

• Regular and on-time attendance.
• This is a hybrid position unless otherwise specified, requiring three days in the office.
• Must be proficient in Microsoft Office and able to learn and use required marketing, CRM, collaboration, and reporting systems.
• Must be able to remain in a stationary position or stand for extended periods of time, typically two to four hours at a time.
• Must be able to work on a computer for extended periods of time, up to four hours at a time.
• Must be able to communicate and exchange information effectively with internal and external stakeholders through written, verbal, virtual, and in-person methods.
• Must be able to perform work requiring sustained attention to detail, data review, testing, and deadline management.
• Must have a valid driver’s license when travel or driving is required for assigned