Audience Data Analyst, Opinion

Job Description:

About the Team:

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

The WSJ Opinion section has long served as a forum for intelligent, values-driven commentary, dedicated to advocating a consistent philosophy that can be summed up as ‘free markets, free people.’ While we aim to persuade, every word we publish is the product of rigorous reporting, research and debate. WSJ Opinion offers sharp, original analysis and strong points of view on the news of the day. This position supports the Opinion section’s audience data and insights work.

About the Role:

The Wall Street Journal’s Opinion section is seeking an Audience Data Analyst based in New York to support our audience reporting and editorial performance tracking.

Reporting directly to the Manager of Audience Data Analysis and Insights, you will be responsible for tracking audience trends, updating reporting dashboards, and translating audience behavior into clear takeaways for editorial leadership. You will assist in compiling recurring reports and ad-hoc analyses covering Opinion, Free Expression, Books and Arts in Review across web, mobile apps, newsletters, video, and podcasts. This is a hybrid role based in New York, with an expectation of working in the office three days per week.

You Will:

• Extract, validate, and analyze reach, engagement, and subscription data from Snowflake using SQL to support editorial decision-making.
• Help build, update, and maintain dashboards and reporting views in Tableau.
• Support the Manager of Audience Data Analysis and Insights in compiling the recurring weekly analytics report and monthly performance summaries, with the expectation of taking ownership of these reporting processes.
• Monitor audience interaction, visitor loyalty, and how effectively content converts visitors into subscribers across articles, newsletters, video series, and podcasts.
• Utilize Adobe Analytics, Parse.ly, and native analytics tools from platforms such as YouTube Studio, TikTok Studio, and Meta Business Suite to pull performance data
• Assist with data quality assurance, reviewing query outputs and validating metrics between reporting dashboards and warehouse data sources.
• Contribute to code updates and documentation following team version control practices in GitHub.

You Have:

• 1–4 years of professional experience in data analytics, digital analytics, or business intelligence, preferably in a media, publishing, or subscription environment.
• Proficiency in writing SQL queries to aggregate, filter, and join multi-table datasets.
• Experience developing and updating data visualizations and dashboards in Tableau.
• Knowledge of GitHub for basic version control and documentation.
• Experience working with audience, subscription, or editorial performance data preferred.
• Experience using AI-assisted productivity tools such as Claude or Glean preferred.
• Familiarity with Python or dbt preferred.
• Strong attention to detail, with a focus on data accuracy and proactive communication regarding task progress.
• An interest in news and opinion journalism, and an appreciation for the Opinion section's editorial standards and philosophy.