Head of Content

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• Sign-ups attributed to paid UGC, and cost per sign-up by concept and creator

• Hit rate: the share of organic posts that earn spend, and the share of those that beat our cost-per-sign-up target

• Off-platform views and follower growth on Citizen's channels

• Content volume shipped every week

• Citizen's visibility in TikTok search

• Time from a live moment to the feed: minutes, not hours

• You live on these platforms, daily. You know what is working this week, not last year.

• You have proof, one of two kinds: you grew a following from close to nothing (yours or a brand's), or you drove measurable sign-ups or installs to a consumer app with content.

• You have taken a post that won organically and scaled it with paid: Spark Ads, partnership ads, whitelisting. You can name the hook, the spend and the cost per acquisition from memory.

• You have made content yourself. You brief creators by showing, not with a ten-page document.

• You find creators where they already are, and they stay.

• Taste and judgment on real-world footage. You know when not to post.

• Scrappy and fast. Years of experience and the name on your degree matter less here than what you have shipped and what it did.

• Fluent in AI for content work, not just curious about it.

Compensation
$150,000-$190,000 base, plus equity.