VP, Product, Growth Experimentation

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 107.7 million monthly active users (MAU), as of September 30, 2026, across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

The Growth Experimentation team owns the lifecycle of the free member: onboarding, activation, and bringing lapsed members back. It also sets the experimentation program for free-user growth across the product. We turn first sessions into circles that last, and we do it in markets from the US to Latin America and Southeast Asia, where members differ in needs, devices, and habits. 

We work every day with Engineering, Data and Analytics, Lifecycle Marketing, and Performance Marketing, and we build on the shared experimentation platform alongside the Revenue Experimentation team. We favor durable growth over short-term spikes. 

As Vice President, Product, Growth Experimentation, you own how Life360 turns first sessions into lasting members. Your scope is the free-member funnel, from first-session activation through engagement and retention, across a base of 100+ million MAU in global markets. 

You will oversee the growth experimentation program as a deep, hands-on leader with direct reports who will help you become a force multiplier, pairing craft with strong execution and driving outcomes by working across Engineering, Design, Data Science, Analytics, and adjacent product teams. 

You will be the person the organization trusts to say what a result actually means, you will pair the instinct to move fast with the discipline to know when a signal is real, and you will hold the line between growing the business and earning member trust. This role rewards execution as much as strategy: your impact is measured in experiments shipped and outcomes moved, not in plans produced.

Life360 operates as an AI-native organization, and this role is expected to be a visible example of it. You will use AI throughout your workflow, from hypothesis generation to analysis to readouts, and help define what AI-native experimentation looks like at Life360.

• →Drive outcomes across the full funnel with a high-velocity experimentation program. Build and work hypothesis trees across acquisition, activation, onboarding, engagement, and retention to find and exploit opportunities that drive incremental member growth, not just shift usage between features, and that compound into MAU. Make explicit calls about where to spend experimentation capacity and where not to.
• →Match the experiment to the opportunity. Choose the right method for the question in front of you, whether that is an A/B/n test, multi-armed bandit optimization, or a long-term holdout. Bring real statistical discipline to power and minimum detectable effect, guardrails, interference and network effects, novelty effects, and correlation versus causation.
• →Raise velocity and quality across the teams you partner with. Build the reusable playbooks, templates, and standards that help teams experiment well, and partner with Data Science and Engineering to improve the experimentation platform and instrumentation.
• →Turn results into decisions and institutional knowledge. Produce crisp readouts, make defensible ship, iterate, or kill calls, and build a durable learning record so the company compounds what it learns instead of relearning it.
• →Protect member trust. Ensure experiments create genuine member value and steer the organization away from short-term metric gains that would erode trust in a product entrusted with families' safety.
• →Operate as an AI-native product leader. Use AI to compress the path from question to decision to shipped experiment, build the reusable AI artifacts the rest of the team runs on, and help define the playbook for AI-native experimentation at Life360.