Product Marketing Engineer

United States·Dallasmid

MarketingProduct Marketing

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Quick Summary

Overview

Change the world. Love your job. The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines.

Technical Tools

MarketingProduct Marketing

Responsibilities

~1 min read

→Drive DINs to DWINs to grow NR while maintaining profitability
→Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
→Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
→Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
→Review competitive landscape and building strategies to address gaps
→Interface with customers and TI field sales/applications to support DINs
→Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
→Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Requirements

~1 min read

Masters Degree in Electrical Engineering
5 years of relevant experience in sales and/or marketing
Experience working with customers as an account manager and or field applications role and evidence of driving component design-ins/wins

Experience with sales/marketing of passive devices in commodity market
IC level design education/background
Mandarin proficiency
Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
Strong verbal and written communication skills
Ability to quickly ramp on new systems and processes
Demonstrated strong interpersonal, analytical and problem-solving skills
Ability to work in teams and collaborate effectively with people in different functions
Ability to take the initiative and drive for results
Strong time management skills that enable on-time project delivery