Content Designer

United StatesRemoteFull-timemid

DesignContent Designer

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Quick Summary

Key Responsibilities

Discover and validate content opportunities: Conduct reader interviews, surveys, and research to identify unmet needs and gaps in existing content.

Requirements Summary

At least five years of experience in content design, content strategy, or digital editorial work, including developin

Technical Tools

DesignContent Designer

The Content Designer will shape and expand a digital literature platform by creating content experiences that help readers discover, understand, and connect more deeply with books. Reporting to the Head of Product, you will identify reader needs, validate new opportunities, and transform promising ideas into scalable content formats. You will combine editorial expertise, user research, UX design, and AI tools to prototype and refine engaging experiences. The role also involves improving product copy, content organization, and quality standards across a growing digital library. You will collaborate with Product, Design, Content, and Customer Experience teams to ensure every experience is useful, accessible, and consistent. This part-time contract opportunity is ideal for a creative, self-directed professional passionate about reading and innovation in digital content.

As Content Designer, you will own the content experience from the reader's perspective, identifying opportunities, developing new formats, and ensuring content remains engaging and useful at scale. Your responsibilities will include:

Discover and validate content opportunities:
- Conduct reader interviews, surveys, and research to identify unmet needs and gaps in existing content.
- Collaborate with Customer Experience teams to turn reader feedback, reviews, NPS comments, and support conversations into actionable content opportunities.
- Validate ideas through user research, competitive benchmarking, SEO and keyword research, and behavioral data analysis.
- Use AI tools to accelerate research and synthesis while developing clear recommendations on which opportunities to prioritize.
- Challenge existing content assumptions and bring well-supported perspectives on potential improvements.
- Prototype new content concepts:
  - Develop realistic prototypes using AI, real book titles, and actual data to demonstrate new content experiences.
  - Explore multiple creative directions, test concepts, and refine the strongest options before broader review.
  - Apply design and usability principles to ensure content is intuitive, easy to navigate, and optimized for mobile devices.
  - Partner with Product Managers and Designers to determine how new content formats should be integrated into the product.
  - Scale content through prompts and quality assurance:
    - Refine AI prompts, content guidelines, and generation workflows until approved concepts consistently meet quality expectations.
    - Coordinate quality assurance with the Content team across a diverse range of titles to ensure reliable results at scale.
    - Apply the same editorial standards to AI-generated content as to human-written material.
    - Prepare clear specifications for Product Managers to support development and testing, remaining involved as results emerge.
    - Translate launch performance into actionable insights, recommendations, and next steps.
    - Improve product copy and content structure:
      - Write and review high-visibility product copy, providing structured feedback to help Product Managers and Designers improve their work.
      - Maintain and update copy guidelines and AI-powered writing tools to improve consistency and first-draft quality.
      - Share effective AI practices that help Content and Design teams work more efficiently without compromising quality.
      - Improve the organization and navigation of Study Guides, Plot Summaries, and other resources, taking search visibility into account.
      - Maintain a consistent product voice aligned with Customer Experience and Marketing communications.
      - Lead projects such as developing new content formats, restructuring Study Guides, creating reader-feedback pipelines, refreshing copy guidelines, and establishing scalable content quality assurance processes.

Requirements

~2 min read

The ideal candidate combines strong editorial judgment with practical experience in content design, user research, digital product development, and AI-assisted workflows. You should be comfortable taking ideas from initial discovery through prototyping and launch, working independently, and using evidence to guide decisions. The following qualifications are expected:

At least five years of experience in content design, content strategy, or digital editorial work, including developing content for a digital product or publication.
Genuine enthusiasm for books, reading, and book clubs, with a strong interest in creating valuable experiences for readers.
Demonstrated experience taking new content concepts from ideation to launch, supported by research, prototypes, and measurable decisions.
Experience engaging directly with users through interviews, surveys, and other research methods, and translating feedback into clear recommendations.
Hands-on experience using AI tools for research, prototyping, and content generation, including refining prompts to achieve consistently high-quality outputs.
Familiarity with design tools such as Figma and the ability to create mockups showing how content will look and function within a product.
Excellent writing skills and strong editorial judgment, particularly when creating clear, engaging, benefit-driven product copy.
Understanding of how content structure influences usability, navigation, and search performance.
Ability to use keyword research and SEO insights to validate demand and inform content organization.
Self-directed approach, strong critical thinking, and the confidence to develop ideas, test assumptions, and adapt based on evidence.
Native or near-native written and spoken English.

Preferred qualifications:

Practical SEO experience, including keyword research and content optimization for organic search.
Background in Study Guides, test preparation, educational technology, or other educational content.
Experience designing AI-generated content experiences or improving prompt quality at scale.
Strong visual design or UX design capabilities beyond basic content mockups.
Familiarity with tools such as Claude, Figma, Amplitude, Clarity, Sprig, Notion, and Linear.