Senior Brand Manager: Pest

It's fun to work in a company where people truly BELIEVE in what they're doing!

• Create and implement medium term integrated brand strategies that align with overall business objectives ensuring your brands meets market demands and business goals.
• Conduct comprehensive market, consumer and competitor understanding to monitor brand performance, analyse competitors and identify new opportunities for growth
• Use insights to develop robust integrated business plans that address short term and long terms goals.

• Lead New product development projects (innovation and renovation) or cost optimisation initiatives and manage the whole process from conception to in-market ensuring in line with consumer needs
• Manage the entire product life-cycle from ideation to discontinuation, defining required specifications that align with consumer needs and market demands.
• Leads, develops, and mentors team members to build capability, drive accountability, and deliver high-quality brand execution

• Design and execute integrated marketing campaigns across relevant channels to enhance brand visibility, conversion and consumer engagement.
• Define specific communication channels plans that align with brand objectives and proactively track presence in market to drive brand impact.

• Effectively manage the brand’s P&L and marketing budget and ensuring allocations of resources to maximise return of investment and drive business goals
• Manage brand demand forecasts and performance metrics to ensure financial objectives are met
• Have an adept understanding of the brand value chain to make necessary adjustments and improvements to meet consumer needs and business goals.

• Work closely with sales, customer, shopper marketing, operations and external partners to ensure cohesive strategies which factors unlocking opportunities

Skills and Competencies

• Analytical skills - Strong ability to analyse market data and consumer insights to inform data-driven strategic decisions
• Project Management - Excellent project management skills to oversee multiple initiatives simultaneously while meeting set deadlines
• Communication skills - Strong communication and presentation skills for effective collaboration with internal and external stakeholders.
• Technical Skills - Proficiency in digital marketing strategies, brand finance and demand forecasting

• A minimum of 5+ years in brand management leadership role with a track record on driving brand growth.
• Bachelor’s or Postgraduate degree in Marketing or a related field.

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.