Senior Biddable Executive

About the role:

We are looking for a results-driven Senior Biddable to manage and optimize paid media campaigns across multiple digital platforms. This role will focus on driving campaign performance, analyzing data, and developing effective advertising strategies to maximize ROI and support business growth, while guiding junior team members to ensure smooth campaign execution.

Key Responsibilities:

Campaign Management & Execution:

• Set up, launch, and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, LINE Ads, and other relevant platforms.
• Continuously monitor and optimize campaigns to improve key performance metrics, including ROAS, CPA, CPC, CTR, and Conversion Rate.
• Manage multiple campaigns simultaneously while ensuring accuracy and efficiency in execution.
• Conduct A/B testing on creatives, audiences, bidding strategies, placements, and campaign structures.
• Identify performance gaps and proactively implement optimization strategies to maximize return on advertising spend.

Data Analysis & Reporting:

• Analyze campaign data and translate performance insights into actionable recommendations.
• Prepare regular performance reports, evaluate campaign effectiveness, and communicate key findings to relevant stakeholders.
• Track industry trends, platform updates, and new advertising opportunities to improve campaign performance.

Stakeholder and team management:

• Work closely with internal teams, including Marketing, Creative, and E-commerce, to align campaign strategies and execution.
• Guide and oversee junior team members, ensuring their work is accurate, meets quality standards, and is completed on schedule.
• Manage and coach junior executives, review campaign setups and reports for accuracy, and ensure deadlines are met.
• Lead day-to-day tasks for junior team members, providing guidance, quality checks, and timeline follow-up.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 2-4 years of experience in Biddable Media, Paid Media, Performance Marketing, or Digital Advertising.
• Proven hands-on experience managing and optimizing campaigns across Meta Ads, Google Ads, TikTok Ads, Shopee/Lazada ads and other digital advertising platforms is an advantage.
• Strong understanding of campaign optimization, audience targeting, bidding strategies, and performance marketing metrics.
• Solid analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Experience in media budget planning, allocation, and performance management.
• Proficient in using advertising platforms and reporting tools such as Google Analytics 4, Google Ads Manager, Meta Ads Manager, and Looker Studio.
• Strong communication, presentation, and stakeholder management skills.
• Proactive, detail-oriented, and able to manage multiple campaigns in a fast-paced environment.
• Experience in e-commerce, retail, or agency environments is a plus.

Benefits:

• Career development opportunities within a leading eCommerce company
• Health, Life, Dental insurance
• 16 days of Annual Leave and 3 days of Business Leave

Office Location:

• APAC Tower – BTS Ekkamai