Marketing Manager, Digital Growth & Channel Strategy

• Develop and execute a measurable marketing roadmap connecting digital initiatives, customer engagement, lead generation, and sales growth.
• Establish marketing priorities based on market opportunities, customer behavior, channel performance, and revenue potential.
• Create performance metrics covering qualified leads, conversion rates, pipeline contribution, and revenue influence.

• Lead technical SEO, content strategy, competitive analysis, and organic lead generation.
• Improve ecommerce performance, digital product discovery, and online customer conversion.
• Optimize website experiences, landing pages, and digital customer journeys.
• Use analytics, customer insights, and performance data to refine marketing investments.

• Identify, implement, and scale AI-driven marketing tools for efficiency, insights, personalization, and campaign effectiveness.
• Develop automated workflows for lead nurturing, customer engagement, and sales follow-up.
• Evaluate emerging technologies and recommend improvements that create competitive advantage.

• Develop coordinated programs for independent sales representatives, electrical distributors, and direct-market sales.
• Understand how channel relationships influence product selection, purchasing behavior, and loyalty.
• Build targeted outreach to contractors, facility managers, engineers, architects, and institutional buyers.
• Partner with Sales on vertical campaigns targeting healthcare, education, correctional facilities, and commercial markets.

• Collaborate across Sales, Product Development, Engineering, and leadership to prioritize initiatives.
• Lead campaigns, product launches, marketing projects, and external partners.
• Build systems and processes that improve accountability and execution.
• Translate data into actionable recommendations for leadership.

• 6+ years of progressive B2B marketing experience with ownership of digital initiatives.
• Strong knowledge of distribution-based sales models, channel marketing, and direct customer acquisition.
• Proven success developing digital strategies that produce measurable business results.
• Advanced understanding of SEO, ecommerce, digital analytics, lead generation, and conversion optimization.
• Practical experience incorporating AI and automation into business or marketing processes.
• Experience with CRM platforms, marketing automation, and performance reporting.
• Strong cross-functional project management and direct customer engagement capabilities.
• A strategic mindset paired with a willingness to personally execute.
• Experience in commercial lighting, electrical products, manufacturing, building materials, or other technical B2B distribution industries is strongly preferred.

You ask, "Why are we doing it this way?" and then present a better approach. You modernize established businesses without losing the channels that made them successful. You know AI should already be influencing how companies operate. You measure marketing by engagement, qualified leads, customer acquisition, and sales growth, not how much content gets produced.

You'll have meaningful autonomy, direct collaboration with leadership, and the opportunity to integrate traditional sales channels with modern digital and direct-market strategies. We value curiosity, sound judgment, accountability, innovation, and execution.

If you want to own more than a marketing calendar and build something that moves the business forward, we'd like to meet you.