Product Manager, Awareness & Consideration

• Help shape how Australians discover, choose and stay with their home lending provider.
• Turn customer insight and commercial data into better products, experiences and measurable growth.
• Work alongside empowered Product Owners, engineers, data specialists and business partners.

We’re looking for a curious, commercially minded Product Manager to join our Home Lending Awareness & Consideration Release Train. Our ambition is to help more customers choose Westpac for their home loan, deepen their banking relationships and retain their value for longer. We’re building a more intelligent, connected growth engine across customer acquisition, property insights, personalisation, onboarding and retention.

You’ll support the Commercial Product Lead and partner closely with Product Owners to improve the performance and lifecycle of assigned products, propositions and customer segments. You’ll turn customer, market and commercial evidence into practical recommendations, shape well-defined opportunities and help bring high-quality changes to market.

This is not a role focused on producing requirements for their own sake. You’ll be encouraged to challenge assumptions, understand the problem before recommending a solution and test whether changes genuinely improve customer and business outcomes. Product Owners remain accountable for their squad’s discovery, priorities, backlog and delivery decisions; you’ll make those decisions stronger through insight, commercial judgement and disciplined execution.

• Find the opportunities that matter. Analyse customer journeys, acquisition funnels, lead quality, conversion, engagement, retention, revenue and product economics to identify friction and growth opportunities.
• Bring evidence to product decisions. Combine customer and banker feedback, competitor insights, behavioural data, experimentation and cost–benefit analysis to recommend what to improve, test, scale or stop.
• Support intelligent customer experiences. Help shape initiatives spanning first-party acquisition, property intelligence, personalised engagement, lead allocation, MyEDB+ relationship deepening and proactive retention.
• Partner with empowered Product Owners. Collaborate on problem framing, outcome measures, business requirements and acceptance outcomes while respecting the Product Owner’s ownership of squad priorities and backlog.
• Make change land well. Work with engineering, design, analytics, marketing, distribution and operations to assess process impacts, support testing and coordinate launch and frontline readiness.
• Own product performance and lifecycle discipline. Monitor agreed measures, prepare commercial and pricing recommendations where relevant, track benefits and actions, and complete product reviews and control evidence.
• Protect customers and the bank. Identify complaints, incidents, conduct, privacy, data-quality and operational risks; work with Risk and Compliance to resolve issues and escalate material concerns promptly.
• Tell a clear commercial story. Translate complex analysis into concise recommendations, explicit trade-offs and practical next steps for the Commercial Product Lead and stakeholders.

• Experience in product management, product analysis, commercial management or customer growth, with evidence of improving customer or business outcomes.
• Strong analytical and commercial skills, including confidence interpreting product performance, conversion funnels, customer economics and experiments.
• A discovery mindset: curiosity about customer problems, ability to form hypotheses and willingness to learn quickly from evidence.
• Ability to translate ambiguity into clear options, requirements, measures and recommendations without losing sight of the customer outcome.
• Confident stakeholder engagement across product, technology, data, marketing, distribution, finance and risk; able to influence without formal authority.
• Sound judgement in balancing customer value, commercial benefit, delivery feasibility and obligations in a regulated environment.
• Experience in banking, home lending, digital acquisition, personalisation, lifecycle marketing or data-led products is valued, but not essential.

You start with the customer, think in outcomes rather than outputs and bring clarity to complicated problems. You are comfortable asking “why?”, testing your thinking and constructively challenging established approaches. You follow through on the detail, bring colleagues with you and care as much about adoption, controls and realised value as you do about launch.