Customer Marketing Manager - Invoicing Solutions

CanadaRemoteFull-timemid

MarketingMarketing Manager

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Quick Summary

Requirements Summary

5–7+ years of experience in lifecycle marketing, growth marketing, customer marketing, or a related field.

Technical Tools

MarketingMarketing Manager

The Customer Marketing Manager will drive customer engagement and business growth through strategic lifecycle marketing initiatives for invoicing solutions. The role focuses on improving customer activation, retention, feature adoption, and monetization across the entire customer journey. Working in a Product-Led Growth (PLG) environment, you will turn customer insights and business priorities into relevant, effective marketing experiences. You will collaborate closely with Product, Product Marketing, Growth, Payments, and Data teams to shape customer engagement strategies. The position combines strategic ownership, analytical decision-making, experimentation, and hands-on initiative management. It offers the opportunity to influence customer behavior and contribute directly to measurable business outcomes within a distributed, remote-first team.

Own the lifecycle experience strategy for assigned customer journeys, segments, and initiatives, defining target audiences, customer needs, and intended outcomes.
Design and optimize end-to-end customer experiences across email, push notifications, and in-app messaging, ensuring alignment with product experiences.
Translate business priorities into lifecycle marketing initiatives that support activation, retention, feature adoption, and revenue growth.
Develop hypotheses for potential business impact, estimate expected outcomes using customer economics and directional modeling, and prioritize initiatives based on value and feasibility.
Collaborate with Product, Product Marketing, Growth, Payments, and Data teams to align messaging, customer readiness, and business objectives.
Use customer insights and performance data to influence decisions, communicate trade-offs, and align stakeholders.
Lead complex lifecycle and growth initiatives, coordinating timelines, dependencies, and handoffs across marketing and partner teams.
Work with marketing automation, creative, and analytics teams to execute customer engagement programs.
Monitor performance, design and run experiments, analyze results, and recommend improvements to optimize outcomes and support successful initiatives at scale.
Share lifecycle marketing expertise, advise peers, and contribute to improving customer engagement practices across the marketing organization.

Requirements

~1 min read

5–7+ years of experience in lifecycle marketing, growth marketing, customer marketing, or a related field.
Demonstrated experience owning customer journeys and marketing initiatives tied to measurable business outcomes, beyond individual channel execution.
Strong analytical and quantitative skills, with the ability to use data and customer insights to guide decisions.
Proven ability to collaborate across functions, influence stakeholders without direct authority, and manage competing priorities.
Experience working in B2B or B2C SaaS environments, preferably within a Product-Led Growth (PLG) business.
Strong understanding of customer lifecycle strategy, engagement, activation, retention, adoption, and monetization.
Excellent communication, project coordination, and problem-solving skills.

Nice to have:

Bachelor's degree in Marketing, Business, or a related discipline.
Experience with marketing automation platforms such as Braze, Iterable, HubSpot, or similar tools.
Exposure to feature adoption, monetization, or payments-related marketing initiatives.
Experience partnering closely with Product and Product Marketing teams.
Familiarity with directional impact modeling, customer economics, and business case development.