Trade Marketing Manager

Location: Kenya
About the Role:
The Trade Marketing Manager is accountable for developing and maintaining trade marketing standards, guidelines and compliance to ensure consistent Sun King brand and product presentation across Kenya, including Sun King shops and the wider trade network.

The role establishes execution standards for visibility assets, POS materials, product displays, pricing communication and wall branding, working closely with the creative team to develop clear visual guidelines. It also oversees shop optimization, refurbishments, cross-category visibility initiatives, market insights and compliance audits.

Product/Brand Managers for Solar, Inverters, EasyCook LPG, Phones and HomePlus Max oversee the implementation and maintenance of these standards within their respective categories, including POSM placement, activations and field team coordination.

The Trade Marketing Manager tracks implementation through regular reviews, compliance audits and monthly reports, identifies execution gaps and communicates findings to the relevant Product/Brand Managers, who coordinate the necessary improvements.