Area Director of Personal Training - Western PA | crunch

Benefits:

Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance

ABOUT FITNESS GROWTH CAPITAL
Fitness Growth Capital (FGC) operates Crunch Fitness franchise locations and supports teams focused on delivering an outstanding member experience.

POSITION SUMMARY
Fitness Growth Capital is seeking a results-driven Area Director of Personal Training to oversee the performance, growth, and leadership of multiple Personal Training departments within Southern Maryland (DMV). This role develops Personal Training Managers, drives revenue and profitability, improves operational execution, and ensures every club delivers an exceptional coaching experience. The Area Director serves as the primary coach and business partner for each PT department, building strong performance and future leaders.

KEY RESPONSIBILITIES
Leadership & Team Development

Lead, coach, and develop Personal Training Managers across multiple locations.
Recruit, onboard, and mentor high-performing PT leaders and trainers.
Conduct regular one-on-one meetings, performance reviews, and leadership development sessions.
Build succession plans and identify future leaders within the organization.
Foster a positive, accountable, high-performance team culture.

Business Performance

Drive Personal Training revenue, profitability, and member engagement across assigned clubs.
Analyze weekly and monthly performance to identify opportunities and implement action plans.
Monitor key performance metrics and coach leaders to achieve departmental goals.
Support improvements in sales, client retention, and recurring revenue.
Ensure departments consistently meet company performance expectations.

Operational Excellence

Ensure consistent execution of Personal Training systems, processes, and best practices.
Conduct routine club visits and operational audits to evaluate service quality, sales execution, and departmental standards.
Partner with club leadership to identify operational improvements.
Maintain high standards of professionalism, cleanliness, safety, and member experience.

Sales & Member Experience

Coach teams on consultation, sales, and client-retention best practices.
Improve the member journey through consistent, high-quality coaching and service.
Support promotions and company programs that increase Personal Training participation.
Ensure members receive an exceptional onboarding experience and ongoing fitness support.

Cross-Functional Leadership

Partner with General Managers and Area Directors to support overall club performance.
Collaborate with Marketing and Operations to execute company initiatives and promotions.
Support new club openings, acquisitions, and special projects as needed.
Communicate organizational priorities and ensure consistent execution across assigned locations.

REQUIRED QUALIFICATIONS

3–5 years of leadership experience within the fitness industry.
Proven ability to develop leaders and build high-performing teams.
Strong understanding of sales, operations, and business performance metrics.
Excellent communication, leadership, and organizational skills.
Willingness to travel regularly between assigned club locations.

PREFERRED QUALIFICATIONS

Certified Personal Trainer (CPT).
Bachelor’s degree in Business, Exercise Science, or a related field.
Multi-unit management experience.

SCHEDULE & WORK ENVIRONMENT

Regular travel between assigned clubs throughout Southern Maryland (DMV) is required.

EQUAL EMPLOYMENT OPPORTUNITY

Fitness Growth Capital is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees.

WHAT WE’RE LOOKING FOR

A leader who enjoys developing people while growing a business.
A passion for coaching leaders, improving performance, solving operational challenges, and delivering an outstanding member experience.
The ability to build strong leaders, create accountability, and drive consistent results across multiple locations.

Above description may be subject to change or alteration at any time.

Area Director of Personal Training - Western PA

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