Strategist

United Kingdom·Londonmid

Other

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Quick Summary

Key Responsibilities

Finding the interesting angle. Digging into audiences, brands, categories and culture to uncover insights that go beyond the obvious. Shaping the strategy. Helping interrogate client briefs,

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Grey’s mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company. That commitment to effectiveness has earned Grey a Grand Effie in every market where it operates. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy’s Network of the Year honors. Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025. Grey is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

At Grey, we believe the best strategy doesn’t just sit behind the work. It helps create work that gets noticed, talked about and remembered.

We’re looking for a Strategist to join our Strategy team in London, working across some of our newest and most ambitious brands.

This is a brilliant opportunity for someone who is curious about people, brands, culture and creativity, and knows how to turn that curiosity into a sharp point of view.

You’ll work closely with Strategy Directors, Creatives, Account teams and Clients to unlock briefs, uncover interesting insights and help shape ideas with the potential to become Famously Effective.

Responsibilities

~1 min read

No two briefs will look exactly the same, but you’ll typically be:

→Finding the interesting angle. Digging into audiences, brands, categories and culture to uncover insights that go beyond the obvious.
→Shaping the strategy. Helping interrogate client briefs, reframe challenges and find the strategic thought that unlocks the creative opportunity.
→Writing briefs creatives want to answer. Turning complexity into clear, inspiring creative briefs with a strong narrative at their heart.
→Getting close to the work. Partnering with creative teams throughout the process, bringing perspective, challenging thinking and helping ideas become stronger.
→Building persuasive stories. Creating clear strategic arguments and presentations that bring people with you.
→Working directly with clients. Becoming a trusted strategic voice on your accounts, bringing a point of view on everything from audience and culture to research, campaigns and effectiveness.
→Learning what works. Using research, data and effectiveness thinking to understand how campaigns land and applying those lessons to future work.
→Getting involved in agency life. Sharing interesting thinking, contributing to pitches and being an active part of Grey’s wider strategy community.

You don’t need to have done everything, but you’ll have some experience working in advertising, brand or creative strategy and be ready to take on more ownership. Please make sure your relevant experience really stands out on your CV!

We’d love to hear from you if you have experience of some of the following:

Developing brand, communications or creative strategy from a client brief through to creative development.
Turning consumer, cultural or category insight into a clear strategic point of view.
Writing creative briefs and working directly with creative teams to help shape ideas.
Using qualitative and/or quantitative research to inform your thinking.
Building strategic narratives and presenting your thinking to internal teams and clients.
Working across different channels or types of briefs, whether that’s brand, advertising, social, CRM, activation or experience.
Contributing to pitches, campaign effectiveness or research projects.
Working as part of an integrated account team alongside creatives, client leadership and more senior strategists.

And beyond the CV, we’re interested in how you think. You might be someone who’s curious about people and culture, cares deeply about creative work, enjoys finding the unexpected angle in a brief and can turn something complicated into a simple, compelling thought.