Marketing Manager, Gaming & Sports Betting

United States·Palo Altofull-timemid

MarketingMarketing Manager

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Quick Summary

Overview

About the Role As a Marketing Manager, you will drive customer acquisition, engagement, and retention across our online sports betting and iGaming platforms in emerging and frontier markets.

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MarketingMarketing Manager

About the Role

~1 min read

As a Marketing Manager, you will drive customer acquisition, engagement, and retention across our online sports betting and iGaming platforms in emerging and frontier markets. Based in the US, you will build your vertical’s digital marketing strategy, measurement framework, and operating standards that our local market teams build on in a blended retail/digital environment.

This role is part strategy, part measurement, and part enablement. You’ll report to the Head of Group Marketing, with close partnership to Senior Operations Leadership. Local Marketing Managers own in-market execution, including shops, field teams, and local media, and have a dotted line to you. You will give them the playbooks, tools, tracking, and benchmarks to execute, and give leadership one consistent view of what marketing spend is returning. You will work closely with product, BI, finance, legal, and compliance, including on the martech stack and on responsible gambling and advertising standards.

Responsibilities

~1 min read

→Develop & execute digital marketing strategies across paid media, SEO, social media, affiliates, and CRM, including your vertical’s plan and channel mix by market.

→Drive player acquisition, conversion, retention, and reactivation, including lifecycle journeys across email, SMS, push, WhatsApp, and in-app.

→Manage promotional campaigns and optimize marketing ROI, setting bonus and promotion standards with finance.

→Adapt marketing strategies to local market dynamics, consumer behavior, and regulatory environments as the dotted-line lead to local Marketing Managers.

→Partner with US and market teams, identifying and using data to drive commercial growth in a multi-market environment.

→Own your vertical’s KPI framework and cross-market dashboards, and report results to leadership.

→Own the paid media account structure and affiliate program framework, including tracking and fraud controls, and manage central agencies and vendors.

→Write playbooks and run tests that turn what works in one market into benchmarks for the rest.

8+ years of digital marketing experience in the sports betting, online gambling, or iGaming sectors.

Demonstrated understanding of performance marketing, CRM, and analytics, with quantifiable results (CPA, FTDs, retention, ROI) and comfort identifying the right tools and systems for our needs, in addition to scrappy foundations like google sheets/SQL.

Experience building KPI frameworks and dashboards and presenting performance to senior leadership.

Experience leading or enabling marketers across multiple markets, including through dotted-line or matrixed relationships.

Experience working in emerging or frontier markets, particularly Africa, Latin America, or the Caribbean, with working knowledge of gambling advertising regulation; retail, agent, or mobile money network experience is a plus.