Senior Platform and Data Product Manager – CVS Media Exchange (CMX)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange [CMX] is building the next generation of retail & health media technology. We empower suppliers, merchants, store teams, brand advertisers, and agencies through full‑funnel media solutions powered by CVS’s unmatched in‑store and online data. Our reach, scale, and insight capabilities enable measurable outcomes—and we’re only getting started. 

As the Senior Platform & Data Product Manager, you will own the vision, strategy, roadmap, and execution of CMX's foundational data, identity, clean room, and interoperability products that power audiences, activation, insights, attribution, and performance measurement across all CMX media channels. You will also own the data architecture for the CMX ecosystem, and partner with CVS Enterprise to ensure high-quality data integration and a resilient network of identity and activation providers. Lastly, you will develop, in collaboration with other CMX Product Managers, a scalable promotional feed and distribution product to help amplify supplier offers across CMX channels. This role reports to the Lead Director, Platform, and is an individual contributor with no direct reports. 

·         Own and drive, in collaboration with the CMX Partnership team, the long-term vision, strategy, and roadmap for CMX's data & identity products to support the audience, insights, offsite activation, and measurement portfolio. 

·         Lead identity and activation provider strategy in collaboration with CVS Enterprise, ensuring a diverse partner ecosystem that strengthens identity resolution, audience reach, addressability, and targeting precision. 

·         Lead the full product lifecycle from discovery through launch, including requirements definition, scoping, delivery, and product health. 

·         Partner with Media, Engineering, Data Science, Analytics, Sales, Privacy, Legal, GTM, and Operations teams to ensure product success. 

·         Own the strategy for onboarding, normalizing, governing, and using data across the CMX ecosystem, with a strong focus on data quality. 

·         Partner with CVS Enterprise on integration of enterprise data, including store, SKU, and promotions, to meet all CMX product requirements. 

·         Drive the development of a promotion engine that leverages promotional feeds and integrates with creative technology to automate and amplify supplier advertisements. 

·         Own the data architecture for the CMX ecosystem, including data ingress and egress.

This role is remote or hybrid and commutable to one of the following Corporate Hubs, which requires working in the office 2 days a week (Tuesday - Wednesday): 

·         New York, NY – Soho office 

·         Boston or Wellesley, MA 

·         Woonsocket, RI 

·         Chicago, IL 

·         7+ years of product management experience in data, adtech, martech, retail media, or analytics platforms. 

·         Experience owning strategy and roadmap for enterprise-scale products. 

·         Deep understanding of audience targeting, identity solutions, programmatic advertising, and media measurement. 

·         Experience with data architecture, data integration, and API-based interoperability, including data ingress and egress patterns. 

·         Strong analytical and communication skills. 

·         Proven ability to collaborate and influence across cross-functional teams, with strong stakeholder management skills. 

·         Experience with identity resolution providers, CDPs, clean rooms, identity graphs, attribution, incrementality, and audience analytics 

·         Experience enabling and managing Model Context Protocol (MCP) servers and integrations to support AI and agentic use cases

·         Bachelor’s degree in a relevant field or equivalent (HS Diploma and 4 years of experience) required. 

·         MBA or relevant advanced degree preferred. 

The typical pay range for this role is: