Senior Director, Brand Marketing, TheraBreath, ARM & HAMMER Toothpastes, Family Brand Toothpastes, Oral Care Professional

A collective energy and ambition. A place where you can make a real difference.

• Set and lead the portfolio strategy for TheraBreath, ARM & HAMMER Toothpastes, Family Brand Toothpastes and Oral Care Professional, aligning brand plans with the 2030 strategy goals and defining priorities across the businesses.
• P&L accountability: Own forecasting, budgeting, and meeting revenue targets, performance and marketing investment decisions, balancing topline growth, profitability, brand health and cost improvement. Prioritize resources across brands and initiatives to support sustainable growth.
• Ensure consistent brand positioning, storytelling, messaging, and creative execution across campaigns, retail, partnerships, and consumer touchpoints.
• Accountable for annual planning, long-range planning and brand forecasting; establish financial targets and performance reviews, assess risks and opportunities, and guide corrective action.
• Influence and align Sales, Global New Products, Operations, R&D, Packaging and Finance around portfolio priorities, customer opportunities and execution plans that drive share, sales and profit.
• Shape innovation priorities with Global New Products and cross-functional partners; oversee commercialization strategies and guide brand teams in developing line extensions that meet consumer and retailer needs.
• Provide strategic direction to brand and inter-agency teams across media, creative and PR. Oversee integrated marketing strategies and investment effectiveness to build awareness, deepen consumer engagement, and drive share and household penetration growth.
• Establish a portfolio performance review discipline using brand and product results, consumer insights, customer trends and media effectiveness to inform decisions and identify growth opportunities.
• Represent the portfolio to the Executive Leadership Team, communicating business performance, strategic recommendations, investment priorities and key risks with clear action plans.
• Lead, coach and develop the marketing team; build leadership capability, delegate accountability to brand leaders, and foster collaboration, succession readiness and execution excellence across the portfolio.

• Passion for the brands and for delivering great consumer experiences
• General manager mindset, curiosity and consumer focus, with the ability to balance growth, profitability and long-term brand equity across the portfolio.
• Must be self-motivated and able to work under tight deadlines both independently and as part of a team
• Comfort in “rolling up your sleeves” and personally executing as needed, while balancing coaching and supporting the team and direct reports
• Strategic leadership and sound business judgment, with the ability to balance portfolio priorities and translate strategy into disciplined execution.
• Growth mindset and adaptability in an agile, fast-paced environment, with the ability to set direction, empower teams and drive outcomes.
• Excellent interpersonal, communication and presentation skills with the ability to simplify the complex and strong analytical and creative problem-solving skills
• Builds and develop high-functioning marketing teams, coach brand leaders and influence extensive cross-functional and inter-agency teams.
• Exceptional prioritization, project management and organizational skills, with the ability to balance complex initiatives, make resource trade-offs and respond quickly to changing business needs.

• BA/BS required; MBA strongly preferred
• 10+ years in Marketing (CPG preferred)

• Excellence leveraging data, including POS/consumption data, category analysis, shipments, and consumer research, with the ability to translate insights into portfolio strategy, investment decisions and growth plans.
• Experience leading strategic brand and portfolio conversations with Sales, customers and senior/executive leadership.

• Experience owning or significantly influencing revenue, marketing budgets, go-to-market strategy, and business performance.

• Experience with consumer marketing research tools and techniques, translating consumer and customer insights into strategic decisions.
• Experience owning brand or portfolio P&L performance, annual and long-range business planning, and marketing investment allocation.
• Experience setting innovation priorities and leading complex, strategic projects through commercialization and influencing innovation teams on developing long-term pipeline
• Experience leading and developing marketing teams and influencing senior stakeholders, cross-functional partners and agency teams.