Brand Manager

Brand Strategy & Positioning:

Define, develop, and maintain a consistent brand identity, tone of voice, and messaging across all communication channels.

Develop and execute brand strategies to strengthen positioning, visibility, and recognition across international markets.

Identify opportunities to differentiate the brand and increase its presence among target audiences.

Ensure consistency across corporate communications, marketing materials, and digital platforms.

Marketing Campaigns & Content Development:

Plan and execute integrated marketing campaigns to increase brand awareness, engagement, and audience growth.

Develop content strategies aligned with business objectives, brand positioning, and target audiences.

Oversee the creation of marketing materials, presentations, digital assets, and corporate communications.

Apply strong storytelling and creative approaches to produce engaging content for different audiences.

Propose innovative marketing initiatives and creative concepts to strengthen brand recognition and community engagement.

Digital Marketing & Social Media:

Lead the social media strategy, particularly across LinkedIn and other relevant digital platforms.

Manage corporate social media accounts and optimize content performance and audience engagement.

Support the development and continuous improvement of the website and overall digital presence.

Monitor digital marketing performance and identify opportunities to improve reach, visibility, and engagement.

Employer Branding & Partnerships:

Collaborate with internal teams to support employer branding, talent attraction, and employee engagement initiatives.

Identify and develop opportunities for strategic partnerships, collaborations, events, and brand activations.

Coordinate external agencies, designers, content creators, and marketing partners when required.

Support initiatives that strengthen the brand's professional network and international community.

Market Research & Performance Analysis:

Monitor industry trends, competitors, and audience insights to identify opportunities for brand development.

Track and analyze brand performance, campaign results, social media engagement, and other relevant KPIs.

Prepare reports and use marketing analytics to evaluate campaign effectiveness and guide future strategies.

Translate performance insights into actionable recommendations for continuous improvement.

Project & Stakeholder Management:

Coordinate multiple marketing projects simultaneously, ensuring quality, consistency, and timely delivery.

Manage priorities, timelines, and resources across different marketing initiatives.

Work closely with international teams and stakeholders to align marketing activities with broader business goals.

At least 3 years of professional experience in Brand Management, Marketing, or Digital Marketing, preferably within technology, staffing, consulting, or international organizations.

Advanced English proficiency (C1), with excellent written and verbal communication skills.

Fluent Spanish proficiency (C2), with strong written and verbal communication abilities.

Proven experience developing and executing brand and marketing strategies with measurable results.

Strong knowledge of digital marketing, social media management, content marketing, and brand positioning.

Experience managing corporate social media accounts, particularly LinkedIn.

Excellent storytelling, copywriting, and content creation skills, with the ability to adapt messaging to different audiences.

Experience planning and executing digital campaigns, brand activations, and marketing initiatives.

Knowledge of marketing analytics, performance metrics, and reporting tools.

Familiarity with platforms such as Canva, Figma, Google Analytics, Meta Business Suite, or similar tools.

Strong project management, organizational, and time management skills.

Excellent communication and interpersonal abilities, with experience collaborating across international teams and stakeholders.

Creative and strategic mindset, combined with attention to detail and a results-driven approach.

Ability to work independently, take ownership of projects, and manage multiple priorities effectively.

Familiarity with Agile methodologies and experience working in fast-paced environments.

Experience in B2B marketing, employer branding, or the IT staffing industry.

Experience developing personal branding and thought leadership strategies for company executives.

Knowledge of SEO, paid advertising, and marketing automation tools.

Experience organizing corporate events, webinars, and community-building initiatives.

Basic graphic design or video editing skills.

Fully remote working arrangement, with the flexibility to work from anywhere.

Compensation in USD, aligned with your professional experience and expertise.

Dedicated paid time off to support work-life balance.

Fully covered international professional certifications.

Access to coworking spaces worldwide for flexible professional working environments.

Opportunities to strengthen your English skills and expand your international career prospects.

Team activities and social initiatives that encourage collaboration and connection across international teams.

Personalized gifts and a thoughtful welcome kit.

Employee referral program offering additional earning opportunities.

Supportive international work environment focused on professional development and employee experience.