Media Planner – Toters Fresh & Marketplace

Role Summary

The media planner will be responsible for growing Toters's retail media revenue by selling, planning and optimizing advertising solutions for FMCG, beauty, household, pharmacy and consumer goods brands. The role will focus on pitching the platform's media offer to suppliers, distributors and agencies, converting opportunities into booked campaigns, and scaling advertiser investment through measurable results.

Reporting directly to the Retail Media & Partnerships Manager, this position will play a key role in monetizing Toters Fresh's traffic and building retail media into a scalable revenue stream.

Key Responsibilities

Retail Media Sales & Revenue Growth

• Own and deliver the retail media revenue targets for the Toters Fresh advertiser portfolio.
• Pitch and sell Toters Fresh advertising solutions and off-site media.
• Prepare tailored proposals, media plans and packages for brands, distributors and agencies.
• Identify upsell opportunities with existing advertisers and onboard new brands to the platform.
• Secure seasonal and annual media commitments, including Ramadan, Christmas, back to school and Mother's Day.
  
  

Advertiser & Partner Management

• Act as the main retail media contact for assigned brands, distributors and media agencies.
• Build joint business plans with key brands in collaboration with the Commercial team.
• Work with account managers and category teams to ensure SKU readiness, stock availability and promotional alignment.
  
  
  

Campaign Strategy & Optimization

• Design campaign strategies, including placement mix, keywords, bidding, budgets and test-and-learn plans.
• Oversee campaign set-up with the Campaign Executive and ensure campaigns go live as booked.
• Monitor and optimize live campaigns to maximize advertiser return and platform revenue.

Follow-ups, Reporting & Performance Analysis

• Lead regular post-launch follow-ups and performance reviews with advertisers.
• Analyze campaign performance, including ROAS, CTR, conversion rate, CPC and incremental sales.
• Deliver clear performance reports and recommendations to brand partners and management.
• Share platform and product feedback to improve targeting, formats and reporting.

Candidate Profile

• 3–5 years of experience in Retail Media, Digital Media, Advertising Sales, E-commerce, Performance Marketing or related fields.
• Proven experience pitching and selling media or digital solutions to brands, distributors or agencies.
• Strong knowledge of CPC/CPM buying, search advertising and sponsored product formats.
• Strong analytical capabilities, with advanced Excel/Google Sheets skills and the ability to translate data into commercial recommendations.
• Excellent presentation, negotiation and stakeholder management skills.
• Results-driven, organized and comfortable managing multiple advertisers at once.
• Experience within grocery, FMCG, marketplace or e-commerce environments is strongly preferred.
• Fluency in English and Arabic; French is a plus.