Senior Director of Social and Creator

You’re a senior social leader who lives in the feed. You know platforms, audiences and culture, and you know what makes a post worth talking about. You can explain why to a CMO in two minutes. 

You’ve run large, multi-market teams and you care about the people in them. You’ve built teams that stay, grow and get promoted. 

You’re commercially sharp. You’ve grown accounts, written winning proposals and owned the numbers as well as the work. 

You understand agency life inside out, but you’re just as at home working inside a client’s business. Unilever has many moving parts and many stakeholders. You enjoy that rather than putting up with it. 

You have a point of view on where social is going, and people want to hear it. 

ABOUT THE TEAM 

OLIVER has been Unilever’s in-house agency partner since 2016. U-Studio now spans [18] markets and every business group. Social sits at the heart of it: content, community management, creators, social commerce and culture-led strategy across [90+] brands. In 2025 we became Social AOR for Dove, building One Dove Social Studios across [7] markets. 

WHAT YOU WILL BE DOING 

Leadership and people 

• Lead and line manage the Unilever social leadership team, and set direction for social leads across every U-Studio and Social Studio. 

• Own the careers of the wider team, including reviews, progression, hiring and retention. 

• Be visible. Teams should know who sets the bar and why. 

• Build a strong leadership bench underneath you, with clear succession for key roles. 

• Represent social in the account leadership team. 

Clients and growth 

• Be the senior social partner to Unilever brand, business group and global leads. 

• Partner with Gareth and U-Studio leadership to grow social across new brands, markets and scope. 

• Lead social thinking on proposals, pitches and renewals. 

• Spot risks early in relationships, scope or quality, and act before the client raises them. 

Quality and craft 

• Set and hold the creative and strategic bar for Unilever social everywhere we work. 

• Own social playbooks and ways of working, and make sure they’re rolled out and used in every market. 

• Make sure brand strategy shows up in the feed, not just in the playbook. 

• Embed GenAI tools, agents and proprietary tech in the team’s everyday work. 

Thought leadership 

• Develop our point of view on social for Unilever, covering platforms, culture, creators, social commerce and measurement. 

• Bring new thinking to clients without waiting for a brief. 

• Represent OLIVER at Unilever and industry events, working with the Global Head of Social on our wider social POV. 

Commercial and operations 

• Own the health of the social business on Unilever, including resourcing, margin, utilisation and forecasting. 

• Shape team structures and costing for new scope. 

• Keep teams compliant with platform, regulatory and Unilever policy changes. 

WHAT YOU’LL BRING 

• 12+ years in social at agencies or brands, including senior leadership of a large, international team. 

• Experience leading senior relationships on a major global account, ideally FMCG or beauty. 

• Deep platform knowledge and a strong creative eye. Editorial experience is a plus. 

• A track record of line managing senior leaders and building teams that stay and grow. 

• Commercial confidence with P&L, margin, resourcing and business cases. 

• Experience working in a large, complex organisation with many stakeholders. 

• Confident presenting to senior clients and industry audiences. 
• Hands-on experience bringing AI into social workflows, or a real appetite to. 

Req ID: 19095

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