Head of Marketing France

At Levi Strauss & Co.®, you can be yourself and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it, who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.

France is one of our most exciting and culturally influential markets, and we’re looking for a Head of Marketing, France to lead how Levi’s® shows up, connects and grows within it. This is a broad, high-impact leadership role with ownership of the marketing agenda for France across brand programmes, PR, organic social, influencer and creator partnerships, and channel marketing across retail and wholesale.

Reporting to the VP, Marketing & Brand Experience, you’ll have the opportunity to shape how Levi’s shows up in France, translating our European and global brand direction into locally relevant strategies and experiences that connect meaningfully with French consumers.

At the heart of the role is the balance between brand and commercial impact. You’ll combine creativity and strong cultural instinct with consumer and market insight, ensuring our marketing investment not only builds the brand but drives measurable outcomes across traffic, sell-out, conversion and ROI.  

Paris will be an important part of that story. You’ll help strengthen Levi’s® cultural relevance in one of the world’s most influential cities through PR, partnerships, creators, opinion leaders and distinctive brand activations.

• →Own the marketing strategy for France, translating global and European brand priorities into a compelling local plan that builds brand equity, cultural relevance and consumer demand.
• →Lead our brand presence and storytelling across PR, organic social, influencer and creator relationships, partnerships, collaborations and key brand moments.
• →Shape our Paris strategy, building meaningful connections with consumers through culturally relevant partnerships, PR, creators, influencers and opinion leaders.
• →Drive channel marketing across retail and wholesale, developing activations and programmes that strengthen brand expression while supporting traffic, conversion and sell-out.
• →Connect creativity with commercial performance, using consumer insight, market intelligence and marketing analytics to inform decisions and maximise ROI.
• →Lead and develop the France marketing team, creating clarity around the strategy, building capability and empowering the team to deliver at their best.
• →Partner across the organisation, working closely with European teams, commercial partners and external agencies while remaining the clear owner of the France marketing agenda.

You’re an experienced brand marketing leader who understands how to build an iconic brand in a locally relevant way. You combine strong strategic thinking with cultural curiosity and commercial awareness, and you know how to turn consumer insight into marketing that creates both brand desire and business impact.

Ideally, you’ll bring:

• Significant marketing experience within a global consumer brand, ideally within fashion, apparel, lifestyle, youth culture or entertainment.
• Strong knowledge of the French consumer and cultural landscape, with the ability to anticipate trends and understand what will resonate locally.
• Experience developing and executing integrated marketing strategies spanning brand, PR, social, influencers/creators, partnerships and retail/channel marketing.
• Strong connections to, and understanding of, the fashion, media, influencer and cultural landscape in France.
• A proven ability to translate global brand strategy into locally relevant initiatives without losing the integrity of the brand.
• A strong commercial mindset, with experience using consumer insights, KPIs and marketing measurement to understand effectiveness and ROI.
• Leadership experience with the ability to set direction, develop talent and build an empowered, high-performing team.
• An innovative and entrepreneurial mindset, with the confidence to experiment, learn quickly and scale what works.
• A university degree or equivalent experience, ideally in Marketing, Communications or a related discipline.

This is a hybrid position based at our Paris office. Employees are expected to spend a minimum of three days per week working in person, whether from the office or in the market, with flexibility to work from home for up to two days per week.

The expected starting salary range for this role is €73,900-€98,500 gross per annum.

The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance, and our needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

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