Senior Lifecycle Marketing Manager, PLG

• →Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion.
• →Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels.
• →Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns.
• →Build and launch lifecycle campaigns in MarTech platforms, including audience segmentation, workflow development, behavioral triggers, testing, and performance reporting.
• →Audit existing journeys, identify opportunities, and prioritize improvements.
• →Partner with Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to drive execution.
• →Define lifecycle KPIs, maintain dashboards, and own recurring performance reports and stakeholder updates.
• →Lead testing and optimization to improve activation, engagement, retention, and self-serve revenue.
• →Use AI tools to improve campaign development, data analysis, reporting, and operational efficiency, while applying sound judgment and quality control.
• →Contribute to pitching, planning, and launching new lifecycle programs.
• →Support the development and execution of the PLG lifecycle roadmap.

• Experience in product-led growth, lifecycle marketing, growth marketing, or a related discipline, ideally in B2B SaaS.
• Hands-on experience building omnichannel campaigns in MarTech and marketing automation platforms.
• Strong email marketing experience. 
• Experience with in-app messaging, product-led engagement programs, and paid or programmatic media.
• Understanding of how data flows across marketing, product, revenue, and operational systems.
• Ability to use customer and performance data to develop and improve lifecycle programs.
• Strong communication and cross-functional collaboration skills, with the ability to influence without direct authority.
• A bias toward action and the ability to move work from strategy through execution.
• B2B marketing experience is required; relevant B2C experience may also be considered.
• Intermediate-to-advanced proficiency using AI tools for analysis, campaign development, reporting, and workflow efficiency.
• Strong analytical, organizational, and project-management skills.

• Experience in MarTech, AdTech, email service providers, customer data platforms, or B2B SaaS.
• Experience working with Meta Ads, ChatGPT Ads, or Google Search.
• Experience launching lifecycle programs in a hyper-growth environment. 

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.