Head of Marketing

Pontera is looking for a Head of Marketing to lead our marketing function and help shape the strategy that drives our next phase of growth. 

This is not a traditional Head of Marketing role.

We're looking for a senior marketing leader who combines exceptional marketing judgment with a builder mindset. You'll own Pontera's marketing strategy, positioning, brand, content and marketing performance while also identifying and building AI-powered workflows, agents, automations and tools that allow our Marketing and broader GTM organization to operate faster and more effectively.

This leader will oversee a multi-faceted marketing organization, spanning content, brand, product marketing, and events marketing, bringing these functions together around a cohesive strategy and clear business objectives.

This is a core component of the role—not an additional responsibility.

You’ll build and improve AI agents, integrate them into our existing technology stack and workflows, and help the team develop the skills to use them effectively. You’ll know how to assess AI-generated work, refine it when it falls short and iterate until it meets the quality and business needs of the team. 

• Own Pontera's overall marketing strategy and translate company growth priorities into a clear marketing roadmap.
• Lead and develop the Marketing organization, creating clear goals, priorities and accountability across the team.
• Partner closely with Sales, Product, Customer Success and senior leadership to align marketing with Pontera's broader GTM strategy.
• Own marketing planning, budget allocation, performance measurement and investment decisions.
• Manage a high-performing marketing function that balances strong strategic thinking with speed and execution.
• Work closely with our Data team to develop & implement AI marketing tools & integrations

• Translate complex product and industry concepts into clear, differentiated stories for financial advisors, wealth management firms and other key audiences.
• Strengthen Pontera's position as a leader in the wealth management and retirement ecosystem.
• Develop content and thought leadership that increases awareness, credibility and engagement within our target market.
• Ensure consistency and quality across Pontera's brand, website, campaigns, content and external communications.

• Build a measurable demand-generation engine that contributes directly to qualified pipeline and revenue.
• Partner with Sales to understand target accounts, buyer signals, conversion points and opportunities to improve the customer journey.
• Develop integrated campaigns across digital, content, events, partnerships and other relevant channels.
• Establish clear measurement across the funnel and use data to continually improve marketing effectiveness.
• Experiment with new channels, approaches and technologies while maintaining high standards for brand and customer experience.

• 8+ years of B2B marketing experience, ideally within SaaS, fintech, wealthtech or another complex technology environment.
• Track record of building marketing programs that contribute measurably to pipeline and revenue.
• A true generalist: someone with strong expertise across digital marketing, content and GTM strategy. 
• Demonstrated ability to operate effectively in a high-growth environment with significant ownership and ambiguity.
• Strong analytical skills and ability to connect marketing activity to business outcomes.

We're specifically looking for someone who has built with AI. You don't need to be a software engineer—we have strong Data and Product partners—but you should have the technical fluency to lead AI initiatives from problem identification through prototype, implementation and adoption 

You should be able to show examples of things you have personally built using tools such as ChatGPT, Claude or similar platforms.