Performance Marketing Manager

Paid Search and Paid Social

Manage paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keyword and match-type strategy, negative keywords, bidding, ad copy, extensions, and budget pacing.

Lead paid social campaigns, primarily through LinkedIn Campaign Manager, developing audiences by segment and job title and managing lead-generation and conversion initiatives.

Test additional platforms such as Meta, Reddit, and emerging advertising channels, using clear hypotheses, success criteria, and thresholds for scaling or discontinuing campaigns.

Manage paid placements on review and buyer platforms such as G2, Gartner Peer Insights, and Capterra, evaluating performance against consistent return expectations.

Coordinate paid and organic search strategies to minimize cannibalization and ensure paid campaigns cover relevant opportunities not yet captured through organic rankings.

Maintain campaign tracking standards in HubSpot, including UTM conventions, campaign records, and lead-source accuracy.

Monitor paid media trends, new advertising opportunities, and product developments to keep campaigns relevant and effective.

Retargeting, Intent-Driven and Account-Based Advertising

Develop retargeting campaigns across web, LinkedIn, and other social platforms, tailoring messaging to different audience and funnel stages.

Convert intent signals from platforms such as ZoomInfo and G2 into advertising audiences to reach accounts actively researching relevant solutions or evaluating competitors.

Coordinate account-based display and social campaigns with the sales development team's target account lists to reinforce outbound prospecting.

Evaluate account-based marketing platforms based on their ability to generate sales-accepted meetings, recommending adoption only when pilot results demonstrate sufficient value.

Conversion Rate Optimization and Landing Pages

Lead conversion rate optimization for paid traffic across landing pages, forms, demo requests, contact paths, and the overall post-click experience.

Collaborate with the wider demand generation team to improve conversion experiences across organic, outbound, and event-driven traffic.

Establish a continuous testing program covering headlines, offers, form length, page structure, and supporting proof points.

Use analytics, heatmaps, and session-recording tools to identify friction and measure the impact of changes.

Maintain a documented testing log with results, insights, and recommended next steps.

Partner with web developers and designers to build and launch landing pages efficiently on the website and in HubSpot, using reusable templates where possible.

Track the complete conversion journey through GA4, HubSpot, and Salesforce, connecting improvements to pipeline outcomes rather than form submissions alone.

Measurement, Budget and Attribution

Own the paid media budget, including monthly forecasts, channel-level performance reviews, and investment reallocations based on pipeline contribution and return.

Provide weekly reporting on spend, MQL volume, cost per MQL, sales-accepted rates, Proposal-stage progression, and closed-won results by channel, campaign, and market.

Monitor campaign and landing page data quality to ensure reliable attribution for sales and finance teams.

Identify and resolve tracking discrepancies before they affect reporting or forecasting.

Use AI tools to support ad copy development, audience hypotheses, campaign analysis, and quality assurance while holding automated campaign formats to the same performance standards as other channels.

Work toward growing paid-sourced pipeline while reducing cost per qualified lead and maintaining lead quality through later sales stages.

Support broader demand generation growth by increasing the contribution of organic and outbound channels while continuing to grow paid-sourced lead volume.

At least 4 years of hands-on experience managing paid media for B2B SaaS businesses.

Demonstrated ownership of a meaningful multi-channel advertising budget, including planning, pacing, forecasting, and reallocating investment independently.

A proven track record of improving cost per qualified lead and generating measurable pipeline contribution, beyond reach, impressions, or click-through rates.

Advanced expertise in Google Ads and Microsoft Advertising, alongside strong experience with LinkedIn Campaign Manager.

Working familiarity with Meta and Reddit as paid media testing channels.

Experience with paid placements on review and buyer platforms such as G2, Gartner Peer Insights, and Capterra.

Experience building and managing retargeting campaigns across web and social channels.

Ability to use intent data, including ZoomInfo, G2 Buyer Intent, or equivalent platforms, to develop targeted advertising audiences.

Familiarity with account-based marketing platforms such as 6sense, Demandbase, or RollWorks is an asset.

Practical conversion rate optimization experience, including structured A/B and multivariate testing.

Ability to interpret GA4 data and use session-recording or heatmap tools to assess user behavior.

Experience building and editing landing pages in HubSpot or WordPress.

Strong working knowledge of HubSpot and Salesforce for campaign tracking, attribution, UTM management, and lead-source hygiene.

Experience managing budgets across multiple markets, ideally North America and the UK.

Strong analytical skills and a consistent approach to reviewing performance, updating forecasts, and making data-driven budget decisions.

Ability to clearly explain campaign performance and justify investment reallocations.

Practical experience using AI tools for copy variations, analysis, and campaign optimization, combined with the judgment to evaluate automated campaign formats critically.

Strong copywriting skills or the ability to contribute compelling ad copy based on creative briefs, audience insights, campaign objectives, and messaging strategy.

Familiarity with PR, communications, or media intelligence audiences is an asset, along with the ability to quickly understand new buyer profiles.

Strong collaboration and communication skills, with the ability to work effectively across marketing, sales, content, and technical teams.

Annual base compensation of C$75,000–C$95,000, depending on experience, skills, and internal equity.

10% annual performance bonus tied to paid-sourced pipeline and cost-per-qualified-lead targets.

Fully remote working environment.

Health, dental, and vision benefits.

RRSP matching.

Life insurance.

Employee Assistance Program (EAP).

Paid vacation, personal days, and sick days.

Additional week off between Christmas and New Year's.

No internal meetings on Fridays.

Collaborative culture supported by tools that enable remote teamwork.

Career development and progression opportunities.