Marketing Specialist

Responsibilities include:

• Coordinate and execute marketing campaigns across email, digital, web, social media, print, and other marketing channels.
• Manage campaign setup, audience selection, scheduling, testing, deployment, and follow-up.
• Work with the Vice President of Marketing/Data Analytics to develop campaign strategies that support organizational goals, products, services, events, and initiatives.
• Maintain marketing and campaign calendars to ensure projects are completed accurately and on schedule.
• Conduct quality assurance and testing of marketing communications prior to deployment.
• Monitor campaign performance and recommend opportunities for improvement.

• Support the day-to-day operation and execution of the organization's marketing technology platforms.
• Build and deploy email, digital, and automated marketing campaigns.
• Assist with audience segmentation, targeting, customer journeys, and personalized communications.
• Maintain campaign assets, templates, customer segments, and marketing workflows.
• Coordinate with internal teams and external vendors to support platform integration, enhancements, and troubleshooting.
• Identify opportunities to improve marketing processes through technology, automation, and data.

• Create, schedule, publish, and manage content across the organization's social media channels.
• Develop engaging written and visual content that supports brand awareness, products, services, events, community involvement, and organizational initiatives.
• Maintain provide input into a comprehensive social media content calendar.
• Monitor social media engagement, comments, messages, and emerging trends.
• Identify opportunities to increase reach, engagement, and audience growth.
• Track social media performance and use results to help guide future content strategies.

• Serve as a marketing resource for departments throughout the organization.
• Meet with internal stakeholders to understand business objectives, challenges, audiences, and marketing needs.
• Translate departmental needs into actionable marketing plans, campaigns, communications, and promotional strategies.
• Recommend appropriate marketing channels, messaging, audiences, and tactics based on departmental objectives.
• Coordinate marketing support for new products and services, events, business development initiatives, community programs, and organizational priorities.
• Manage project timelines, approvals, deliverables, and communication between Marketing and internal stakeholders.
• Work closely with the Vice President of Marketing to ensure departmental initiatives align with the organization's overall marketing strategy and brand.

• Develop, write, edit, and proofread marketing content for email, social media, websites, advertisements, flyers, brochures, presentations, and other communications.
• Maintain consistency in brand voice, messaging, visual identity, and organizational standards.
• Assist with website content updates and other digital marketing initiatives.
• Coordinate the development of photography, video, graphics, and other creative assets as needed.
• Maintain organized marketing materials, templates, digital assets, and brand resources.

• Monitor and analyze marketing performance across campaigns and communication channels.
• Track metrics including email engagement, social media performance, website activity, campaign response, conversions, and other applicable KPIs.
• Prepare reports and provide insights on campaign and channel performance.
• Use data and performance trends to recommend improvements to future marketing efforts.
• Assist the Vice President of Marketing/Data Analytics with measuring the effectiveness and overall impact of marketing efforts.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2-4 years of experience in marketing, communications, digital marketing, or a related field preferred.
• Experience with marketing automation, email marketing, CRM, social media management, or other digital marketing platforms preferred.
• Strong written and verbal communication skills.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to accuracy.
• Ability to collaborate effectively with employees and stakeholders at all levels of the organization.
• Ability to understand business objectives and translate them into effective marketing initiatives.
• Strong creative and problem-solving skills.
• Comfortable learning and working within new marketing technologies and digital platforms.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2-4 years of experience in marketing, communications, digital marketing, or a related field preferred.
• Experience with marketing automation, email marketing, CRM, social media management, or other digital marketing platforms preferred.
• Strong written and verbal communication skills.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to accuracy.
• Ability to collaborate effectively with employees and stakeholders at all levels of the organization.
• Ability to understand business objectives and translate them into effective marketing initiatives.
• Strong creative and problem-solving skills.
• Comfortable learning and working within new marketing technologies and digital platforms.

• The physical demands listed below are a representation of those that must be met by an employee to successfully perform the essential functions of this position. A full analysis of physical and mental demands will be made available upon request to the Human Resources Department.
• While performing the duties of this job, the employee is regularly required to:

speak, hear, sit, stand, walk, climb stairs, reach and grasp with hands and arms, use hands to handle or feel objects, tools or controls, occasionally lift and/or move up to 25 pounds. Specific vision abilities include those required to use computers for up to 8 hours a day.

• The physical demands listed below are a representation of those that must be met by an employee to successfully perform the essential functions of this position. A full analysis of physical and mental demands will be made available upon request to the Human Resources Department.
• While performing the duties of this job, the employee is regularly required to:

speak, hear, sit, stand, walk, climb stairs, reach and grasp with hands and arms, use hands to handle or feel objects, tools or controls, occasionally lift and/or move up to 25 pounds. Specific vision abilities include those required to use computers for up to 8 hours a day.

• The position is located in an office environment. The noise level in the work environment is usually low to moderate.
• Responsible for complying with the Credit Union's information security policies, procedures, and standards. This includes safeguarding member information, participating in required security awareness training, and reporting any suspected security incidents or vulnerabilities.

• Maintain compliance with all applicable regulations and internal policies.
• Demonstrate Greenwood Credit Union's core values and uphold a professional and respectful work environment.
• Perform other duties as assigned.

• The position is located in an office environment. The noise level in the work environment is usually low to moderate.
• Responsible for complying with the Credit Union's information security policies, procedures, and standards. This includes safeguarding member information, participating in required security awareness training, and reporting any suspected security incidents or vulnerabilities.

• Maintain compliance with all applicable regulations and internal policies.
• Demonstrate Greenwood Credit Union's core values and uphold a professional and respectful work environment.
• Perform other duties as assigned.

• Greenwood Credit Union is an Equal Opportunity/Affirmative Action Employer and therefore provides equal employment and advancement opportunities to all employees and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

• Greenwood Credit Union is an Equal Opportunity/Affirmative Action Employer and therefore provides equal employment and advancement opportunities to all employees and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

• The information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as an exhaustive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

• The information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as an exhaustive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.