Media & Production - Digital Creative Strategist

DigiSay Group is a media tech company that started in 2010 focusing initially on creator services including content management and distribution. Today DigiSay acts as a media group with subsidiaries providing end to end services around the content life-cycle from inception to monetization. DigiSay aims to focus on the media sector from a technology, production, and venture building perspective.

Purpose Driven Studios is a creative agency on a mission to transform mindsets through digital content. We strive to inspire growth, educate, and provoke thought through engaging videos, advertisements, podcasts, and more. Our goal is to empower individuals and organizations to embrace new perspectives and unlock their full potential.

Develop creative digital strategies, original content concepts, and engaging storytelling formats to grow PDS's audience, strengthen its brand identity, and support commercial partnerships

•Develop creative content strategies for Instagram, TikTok, and YouTube.

•Generate original ideas for digital shows, sketches, podcasts, and branded content.

•Create content pillars, editorial calendars, and creative briefs.

•Identify digital trends, audience insights, and growth opportunities.

•Develop platform-specific content formats and editing directions.

•Collaborate with production, creative, and commercial teams.

•Monitor content performance and optimize engagement and reach.

•Develop innovative branded content concepts for potential partners

•Working Hours: 8 hours.

•Working Type: Full Time

•Days Off: 2 days per week

•On-Site Work: Required based on business needs

•Versatile creative strategist who can contribute to building PDS from the ground up, shaping its digital identity, developing original content formats, and supporting its evolution into a commercially sustainable media platform.

•Startup Mindset & Flexibility: Experienced in building startups, adaptable to evolving business needs, and comfortable working in fast-paced environments with lean teams.

•Diverse Portfolio & Strategic Thinking: Proven experience in developing brand strategies from a digital perspective across different industries, particularly emerging brands.

•Entrepreneurial & Hands-On: Creative, resourceful, and commercially minded, with the ability to take ownership from strategy and ideation through execution and growth.

Bachelor's degree in Marketing, Mass Communication, Advertising, Digital Media, or a related field.

Experience: 5–8 years in digital content strategy, creative development, social media, or digital media platforms. Experience in entertainment, branded content, or media startups is preferred.

Linguistic Skills

•Arabic: Native proficiency, with strong creative writing and storytelling skills.

•English: Excellent written and verbal communication skills.

•Proficiency in Microsoft Office (PowerPoint, Excel, Word).

•Strong knowledge of social media platforms (Instagram, TikTok, YouTube).

•Familiarity with analytics tools (Meta Business Suite, YouTube Analytics, Google Analytics).

•Knowledge of creative tools (Canva, Adobe Creative Suite).

•Proficiency in AI-powered creative and content development tools.

•Familiarity with content management and project management tools.