3m~17d ago

CBG JP Category Development Marketing

Japan·Tokyomid

OtherDevelopment

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3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking,

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3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Category Development Marketing – Consumer Business Group in Japan

Responsibilities

~1 min read

1. Owns category growth and consumer understanding in the country/region and main KPIs are profit center YOY OSG, Std. GM and Market Share

2. Country category expertise to execute category/portfolio strategies and plan

3. From NPI to product availability

1. Portfolio

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Adapt the area portfolio strategy and marketing plan for specific regions or countries.
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Manage NPI pipeline & product launch

2. Price

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Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.
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Develops price increase plans to optimize margins and address inflation or cost changes.
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Collaborates with APL to implement price guidance.

3. Campaign

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Own overall sales growth targets for campaigns within the country or region.
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Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
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Implement Local campaign strategy by defining.

4.Analytics/Budget

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Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.
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Manage and track local activation budgets.

5+ years of experience in category, consumer, or brand marketing in FMCG. Lead marketing roles including new product launches.
5+ years of experience in collaborating with agencies/designers.

Data based mindsets with strong analytical skills to identify growth implications.
Strong influence in leading diverse internal and external team members and stakeholders.
Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks.
Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams.
Ability to manage multiple project timelines, budgets, and resources.
Basic P&L knowledge

Japanese: Native
English: Business level

Bachelor’s degree or equivalent

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