Segment Marketing Specialist

China·Shanghaimid

MarketingMarketing Specialist

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Quick Summary

Overview

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking,

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MarketingMarketing Specialist

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Responsibilities

~1 min read

• Develop and support marketing plans for the OEM segment
• Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto‑E, Auto‑Electronics, Electric Machinery, Power Electronics, etc
• Work closely with the sales team to support opportunity growth and key account plans
• Create and update value propositions, product messaging, and basic marketing materials
• Support new product introduction activities, including market assessments and launch plans
• Track marketing performance and provide improvement suggestions
• Collaborate with regional marketing, product teams, and application engineering
• Support OEM-related communication materials and industry activities

Requirements

~1 min read

• Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or related field
• 3 -5 years of B2B marketing or related experience; electronics or auto-electrification industry preferred
• Good analytical skills and ability to understand customer needs
• Strong communication and teamwork skills
• Comfortable working with data and CRM tools (such as SFDC)

• Good English communication skills

• Business development skills are a strong plus

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