Head of Marketing

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

·         Define and evolve the value proposition, brand, and product positioning to create breakout market success

·         Build consumer awareness and consideration through marketing and strategic partnerships

·         Be accountable for the brand’s health metrics worldwide

·         Own and manage Lingo’s creative identity and in-house creative production for Lingo assets

·         Gather consumer insights on the overall market and brand via the Customer Insights team and Customer Success team to refine the proposition and shape product and go-to-market strategies

·         Develop and run online and offline brand marketing strategies to build the brand and win shares in target markets

·         Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

·         Maintain social media presence across all digital channels

·         Assume co-ownership for all B2B and B2C communication

·         15+ years of experience, including at least 5+ years managing high-performing brand teams in roles equivalent to C-suite/leadership in a consumer-facing organization

·         Experience shaping products based on customer insights and market trends. A design-led approach is highly valued

·         Creative mindset in fast-evolving technology environments with experience in a consumer-facing organization

·         Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus

·         Relevant track record in developing a brand architecture with a meaningful top-line impact in a consumer-based setting

·         Strong understanding of customer insights, PR management, and CRM with demonstrated leadership in leading teams across multiple disciplines

·         Analytical mindset with previous experience working closely with performance marketing channels

·         Experience building strong teams in a high-growth, technology, and direct-to-consumer environment

·         Comfortable operating and influencing at the highest levels, including C-suite and internal board; able to serve in a market-facing role with partners, media, and analysts

In specific locations, the pay range may vary from the range posted.