US Marketing Manager Digital Health Solutions

At Abbott, you can do work that matters, grow, learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The U.S. Marketing Manager, Digital Health Solutions serves as the primary product authority and strategic marketing leader for Abbott's Digital Health Solutions portfolio in the United States. This role is responsible for portfolio strategy, market positioning, value proposition development, competitive differentiation, product messaging, commercial readiness, and sales enablement. The individual will define and maintain the overarching Digital Health Solutions vision and strategic narrative, ensuring a consistent and compelling market story across the portfolio while driving customer adoption and business growth.

• Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
• Define portfolio value propositions, competitive differentiation, and go-to-market strategies that drive adoption and business growth.
• Represent the voice of the U.S. customer and market, partnering with global teams to shape portfolio direction and long-term roadmap priorities.

• Serve as the U.S. subject matter expert for the Digital Health Solutions portfolio.
• Develop and maintain product positioning, messaging, approved claims, and launch strategies.
• Drive commercial readiness through product training, sales enablement, and launch execution.

• Lead U.S. pricing, packaging, licensing, and solution bundling strategies.
• Partner with Finance, Commercial Leadership, and global stakeholders to optimize commercial models and customer value.
• Identify opportunities to expand customer adoption, increase portfolio penetration, and accelerate revenue growth.

• Act as the primary liaison between Global Digital Health Solutions and U.S. commercial teams.
• Provide product expertise, competitive insights, and market intelligence to support Acquisition Marketing, Value Expansion Marketing, Marketing Operations, Sales, and Customer Success.
• Foster cross-functional alignment to accelerate market adoption and maximize portfolio performance.

• Bachelor’s degree in business, Marketing, Healthcare Administration, Life Sciences, Information Technology, Engineering, or related field.
• 5+ years of progressive experience in product management, product marketing, healthcare informatics, diagnostics, healthcare software, digital health, or related industries.
• Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
• Experience partnering with commercial teams to drive adoption and business growth.
• Strong strategic thinking, communication, presentation, and influence management skills.
• Demonstrated ability to lead in a highly matrixed environment and influence without direct authority.
• Ability to translate complex technical capabilities into compelling customer value narratives.
• Willingness to travel as required.

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

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