Brand Manager

Description

The Brand Manager turns the brand strategy set by the Head of Brand into plans, campaigns, and programs that win in market. Reporting to the Head of Brand, this is a hands-on role and the day-to-day lead for the Watershed Distillery brand home: you run the brand calendar, manage agencies and creative delivery, partner with Sales, and lead the Distillery Experience Manager to make the Homeplace (distillery, tours, bottle shop, and events) the best expression of the brand. You will help modernize and scale Watershed into its next chapter of growth.

Bring the Watershed brand strategy to life across every touchpoint, building consumer love and profitable growth through excellent planning, execution, and a standout Homeplace experience.

• Annual brand plan and calendar development

• Agency briefing and creative project management

• Campaign, content, and social planning

• Oversight of Homeplace tours, events, and bottle shop programming

• Regular market visits with Sales, distributors, and retailers

• Consumer, competitive, and market insight analysis

• Budget tracking, KPI reporting, and QBR preparation

• Review of marketing materials for brand guidelines and TTB and advertising code compliance

• A builder. You want to help take an established craft brand into its next chapter, and you bring energy and fresh ideas to the work.

• Creative and curious. You understand today's consumers, care about great creative, and know what makes a brand culturally relevant. You use data to improve decisions without letting measurement replace creative judgment.

• Commercially minded. You connect brand work to sales results and understand how distribution and depletions drive the business.

• A hands-on leader. You coach and develop your team, stay close to the work, and lead by example.

• An owner. You take ownership of plans and results, move with speed, and are upfront about risks and trade-offs.

• 3+ years of experience in the beverage alcohol industry with working knowledge of the three-tier system and distributor partnerships is required

• 5 to 7 years in brand or marketing roles, including experience owning brand plans and budgets

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience

• Experience managing agencies and leading integrated campaigns

• Strong written, verbal, and presentation skills

• Ability to travel to markets and attend occasional evening and weekend events

• Hospitality, experiential marketing, or brand home experience

• Experience launching new products, packages, or brand refreshes

• On-premise channel experience with bars and restaurants

• Knowledge of TTB labeling and alcohol advertising compliance requirements

• This role is based on-site in Columbus, OH

Marussia Beverages USA is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

If you need reasonable accommodation during the application or interview process, please contact your recruiter.

Marussia Beverages USA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm authorization to work in the United States.

Due to the high volume of applications we receive, we are unable to provide individual feedback on applications.