Social Media Specialist

Functional areas/departments where this position may be located:

• ACCESS

• →Manages creative content/postings for department social media platforms
• →Responsible for development, execution, and reporting of organization social media strategies in support of organization’s established strategic goals
• →Create/manage social media campaigns, posts, and creative assets
• →Generate regular metrics reports on social media platforms for organization leadership and Marketing and Communications team
• →Research and make recommendations on new technologies, platforms, and trends in the social media space applicable to organization’s brand, exhibits, etc.
• →Implement new social media/digital tools in support of organization/department strategic goals
• →Assist with mobile apps/website, when applicable
• →Collaborate across functions to deliver an effective social media strategy and suggest creative ways to grow the department’s following and engagement and promote the organization brand
• →Post/curate organization’s presence and interact with constituents/followers on social platforms to support strategic goals and department brand identity.
• →Monitor and manage all interactions on organization’s social platforms including comment moderation/interaction across all platforms
• →Engage with the cultural/arts community/Arab IG/Twitter to coordinate and extend social presence
• →Ensure social content messaging aligns with marketing and communications efforts
• →Create meaningful storytelling and content
• →Oversee social media content for all organization/department promotions, events, exhibitions, etc.
• →Maintain high awareness of trends and best practices in digital marketing, communications, and social media
• →Identify any emerging social media platforms
• →Identify new ways to activate participation and feedback on social media platforms
• →Operate standard office equipment and use required software applications
• →Perform other duties and responsibilities as assigned

Knowledge of:

• Demonstrated experience working with social media/digital tools and dashboards, including Sprout Social, Asana, Adobe Creative Suite desired
• Demonstrated knowledge of social media platforms including IG; Facebook; Twitter; TikTok
• Demonstrated success with building social engagement across channels
• Strong storytelling and communications intuition; ability to identify and react to trending topics, events
• Demonstrated experience in editing copy and accuracy in spelling, grammar and fact checking
• Strong written and oral communications skills; demonstrated creativity in content creation and oversight
• Strong multi-tasking skills with a keen attention to detail
• Proficiency in Arabic is a plus

Skill in:

• Problem solving
• Creating content to appeal to diverse and specific audiences
• Demonstrated ability to write/create engaging and interesting stories for social media platforms. Proven experience examining social media analytics and making recommendations based on that analysis
• Operating standard office equipment and using required software applications for program area and other applications, including Microsoft Office

Ability to:

• Gather information, identify linkages and trends and apply findings to assignments
• Organize and prioritize multiple tasks and meet tight deadlines
• Work independently as well as collaboratively within a team environment
• Establish and maintain effective working relationships at all levels of the organization
• Partner with other functional areas to accomplish objectives

• Minimum Degree Required:

• Bachelor's degree

• Required Disciplines:

• Communications, media studies, journalism, or relevant degree

~and~

• At least 2-3 years’ experience with top social media platforms, including, but not limited to, Instagram, Twitter, TikTok, Pinterest and Facebook. Any equivalent combination of experience, education and/or training approved by Human Resources

• Licenses/Certifications Required at Date of Hire: N/A

Hours: Normal business hours, some additional hours may be required

Travel Required: None generally required

Working Environment: Climate controlled office