Head of Marketing - Indonesia

Indonesia·Jakartaexecutive

MarketingMarketing Director

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Overview

Job Title: Head of Marketing (aCommerce Indonesia) Role Overview As Head of Marketing for aCommerce Indonesia,

Technical Tools

MarketingMarketing Director

~1 min read

→Own P&L and strategic direction for the Marketing Hub across Performance Media, Live Streaming (TikTok/Shopee/Lazada), and Affiliate Networks.
→Architect full-funnel growth strategies that move beyond vanity metrics to directly drive brand client GMV and ROI.
→Scale Live Commerce operations (studios, hosts, KOLs) and expand affiliate publisher networks to establish market-leading services.

Serve as the senior strategic lead for enterprise clients, managing C-level relationships and high-value renewals.
Partner with Commercial teams to pitch prospective clients, cross-sell hub services, and expand account profitability.
Establish KPIs, manage multi-billion IDR media budgets, and ensure precise financial reconciliation and pacing.

Streamline cross-functional workflows between media buyers, live stream producers, affiliate managers, and creative teams.
Lead, mentor, and build a high-performance team, fostering operational efficiency and service excellence.

~1 min read

6+ years in performance marketing or digital agency leadership, with 3+ years managing multi-functional teams in Indonesia.
Deep mastery of the Indonesian E-commerce ecosystem (Shopee, TikTok Shop, Lazada, Tokopedia) and major digital media platforms.
Hands-on experience scaling Live Commerce and Affiliate operations.
Strong commercial acumen (P&L management, client pitching, up-selling).
Fluent in English and Bahasa Indonesia with exceptional executive presentation skills.