Revenue Operations Analyst, Marketing

Company Overview

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.

Job Summary

ActiveProspect is seeking a Senior Revenue Operations Analyst, Marketing. This role will be a key partner to our go-to-market teams, driving operational excellence through data, insights, and process optimization. This role will collaborate closely with Sales, Marketing, and leadership to provide visibility into the full funnel, ensuring alignment from lead generation to closed revenue. The ideal candidate is highly analytical, experienced in tools such as Salesforce, HubSpot, and Gong, and passionate about using data to uncover insights that improve performance, forecast accuracy, and growth efficiency.

Responsibilities:

• Partner with Sales and Marketing leadership to analyze funnel performance and identify opportunities for optimization.
• Deliver insights on pipeline health, conversion rates, campaign performance, and sales productivity.
• Support forecasting processes and revenue planning by providing timely analysis.
• Collaborate with Marketing Operations to measure ROI on campaigns and demand generation activities.
• Provide actionable recommendations that improve lead quality, sales efficiency, and revenue outcomes.
• Develop scalable processes, documentation, and best practices for Sales and Marketing operations.
• Drive adoption of systems and tools through training, support, and process alignment.
• Serve as a trusted advisor to stakeholders, helping them make data-driven decisions.

Qualifications and Skills

• 5-7+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, or related roles within high-growth SaaS or tech environments
• Understanding of SaaS financial metrics, subscription economics, and data-driven revenue forecasting
• Strong proficiency in Salesforce, HubSpot, Gong, and related GTM tools.
• Solid understanding of B2B sales and marketing processes, including lead management, pipeline development, and forecasting.
• Advanced analytical skills with the ability to translate data into actionable insights
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
• Strong organizational skills and attention to detail.
• Bachelor’s degree in Business, Economics, Finance, Marketing, or related field; MBA or advanced degree a plus.
• Minimum 5-10% travel required