Product Marketing Manager, Food Colors Latam

At Sensient Technologies, we are experts in the science, art and innovation of color and flavor. We are market savvy and visionary. We are problem solvers. And we will be better with you.

We are looking for a Product Marketing Manager to join a team focused on shaping the future of Natural Colors across Latam.  This role will oversee the comprehensive product strategy, encompassing market and segment analysis, competitive insights, pricing and price strategies, go-to-market planning, and product differentiation. Working cross-functionally, you will play a pivotal role in shaping and driving Sensient’s success roadmap in a strategic market moment of natural colors conversion.  

**This role is full time based onsite in our regional HQ in Lerma.

• →Define strategies and implement product portfolio tactics to drive growth and strengthen market position, providing thought partnership in all aspects of portfolio management. 
• →Develop and execute brand, communication, and product marketing strategies aligned with business objectives.
• →Develop deep product knowledge, new product portfolio introduction and optimization, and support S&OP processes.
• →Work with leadership to set targets, guide pricing strategies, and collaborate with Finance and Operations to streamline processes.
• →Lead portfolio management, function as the product expert, and collaborate with Sales, Innovation, Marketing, and R&D to enhance products and drive customer satisfaction.
• →Monitor market and competitive landscape, track portfolio performance, and identify strengths and gaps in products and processes. Assess new product potential, analyze post-launch performance, and refine strategies based on market feedback.

• →Experience in product management, product marketing, or a related commercial role within a B2B manufacturing environment.
• →Strong understanding of product lifecycle management, pricing principles, value propositions, and customer buying journeys.
• →Proven ability to analyze market data, competitive landscapes, and industry trends to drive business decisions.
• →Excellent communication, presentation, project management, and cross-functional collaboration skills.
• →Full professional proficiency in English and strong knowledge of marketing principles.

• An opportunity to make a direct impact on business growth in a strategic and transformative market moment in a global leading color house.     
• Competitive salary and excellent benefits offering.
• Opportunity to collaborate onsite with colleagues in a fast-paced environment, working with both local and US colleagues and with regional markets across Latam.
• Hands-on onboarding and training designed to support long-term success, and development opportunities.

Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands.

Sensient Colors is a leading developer, producer, and supplier of natural and synthetic color systems for customers around the globe. The Company's high-performance products play a vital role in the manufacture of foods and beverages, cosmetic and pharmaceutical colors and coatings, and colors for agricultural uses, household cleaners and paper products.

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