Assistant Manager - Product Brand and Marketing Strategy

Job Title

AMIEO [EVP-7] –  Product Brand and Marketing Strategy

Department                                          

AMIEO Product Brand and Marketing Strategy Department

Level

Direct Manager

DGM – AMIEO Product Brand and Marketing Strategy Department

Manager’s Manager

GM – AMIEO Product Brand and Marketing Strategy Department

• Support segment RPM/CMM (PBMS – Product Brand Marketing Startegy) for defining and executing the product strategy and marketing roadmap for the Nissan brand
• The role will ensure alignment between market needs, customer preferences, competitive positioning, and Nissan’s global product vision to drive sustainable growth, profitability, and market share.
• This role requires strong cross-functional coordination with global headquarters, regional teams, Marketing, Sales, etc.

• BEng Mechanical and or equivalent qualification
• Preferred MBA or ME / MTech (not must) from reputed institute
• Min. 2~3-years’ experience in an automotive manufacturing company in Product Planning / Product Marketing / Program Planning role.
• Strong understanding of:

• Automotive technologies (ICE, EV, Hybrid)
• GCC / Middle East automotive market
• Consumer trends and digital ecosystems

• Identify opportunities with customer unmet needs, In Depth study for Customer Lifestyle, demographics, Emotional aspirational needs evolution, propose new product requests for AMIEO region.
• Analysis of Vehicle segments, NCBS, UNS, ALS, JATO, SBIS, mTAB and other Market Intelligence reports to define the future product

• →Define Focus Target Customer and their key needs
• →Identify Strategic Competitive Advantage
• →Define key hardware specs to realise Concept (including vehicle platform, Body Type & others)
• →Validate & fine tune Focus Target Customer, Strategic Advantage, Concept & design through customer survey
• →Analyze market trends including electrification, connectivity, and mobility solutions.

• Obtain consumer feedback from Market Intelligence through surveys, research and data checking to determine customer needs and price ranges
• Propose Life events for each project to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change, MY events, Special Editions etc.)
• Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles.
• Track industry trends (SUV shift, EV adoption, digital retail trends).
• Identify gaps in the portfolio and recommend new product opportunities.

• Coordinate with key stakeholders such as Engineering, Program director, Program management office, CPS, AMIEO Product Planning, Product Marketing, CVE, NML Japan etc...
• Propose concepts planned based on region market study to the CPS and provide detailed rationale

• Support in end-to-end new model launch planning including timelines, volume planning, and coordination with Marketing stakeholders.
• Collaborate with marketing teams to define launch campaigns and communication strategies.
• Ensure readiness across sales, dealers, and aftersales before product launch.
• Track launch performance and adjust strategies accordingly.

• Market share growth (overall & segment-wise)
• Product profitability and margin achievement
• Successful new model launches (timing, volume achievement)
• Pricing competitiveness index
• Brand awareness and campaign effectiveness

• Demonstrates strong ownership, takes initiative, and consistently drives projects and business objectives to successful completion.
• Able to anticipate market trends, customer needs, and competitive developments, translating insights into effective business strategies.
• Thrives in a dynamic environment, manages changing priorities effectively, and performs well under pressure while maintaining focus on key objectives.
• Builds strong working relationships across cross-functional teams and regional stakeholders, fostering a culture of teamwork and trust.
• Maintains a deep understanding of customer needs and market expectations while balancing commercial objectives to drive sustainable business growth.

• Speed in execution, negotiation, and assertiveness
• Strong interpersonal skills to engage with stakeholders across different countries and markets (e.g., Japan, Europe, Middle East, India, South Africa, Australia)
• Comprehension of the AMIEO automotive market environment and industry dynamics
• Good computer skills, including Microsoft Excel and PowerPoint
• Good driving skills
• Willingness and ability to travel internationally (valid passport)
• Strong commercial acumen (pricing and profitability)
• Data-driven decision-making capability
• Project management and execution excellence
• Stakeholder management and influencing skills
• Excellent communication and presentation skills