Manager, Event Management

ACG_2984_JOB Our client is a leading education corporation, who is looking for a qualified candidate to join their firm. 1) Recruitment Event Strategy, Planning & Performance (Data-led) Own the recruitment events strategy and annual events calendar aligned with campaign priorities and the admissions cycle. Build event concepts that strengthen brand preference and support conversion, ensuring content, speakers, and journeys are designed with audience insight. Define event success metrics and deliver regular performance reporting (dashboards/scorecards) to inform decisions to scale / improve / stop specific formats. Typical KPIs may include (not limited to): Registration-to-attendance rate (show-up rate) Lead capture completeness and data quality (including consent) Cost per attendee / cost per lead (CPL), by event type Lead-to-application and application-to-deposit/enrolment contribution (where attribution applies) Event NPS / experience satisfaction scores 2) End-to-End Event Delivery (Concept → On-site → Post-event) Lead end-to-end delivery across all assigned events: briefing, run-of-show, production schedules, staffing, speaker management, rehearsals, onsite operations, and post-event follow-up. Ensure high standards of attendee experience and event branding consistency across touchpoints (invites, signage, onsite flow, MC scripts, photography/video, post-event comms). Standardise and continuously improve event playbooks (SOPs, checklists, templates, supplier briefs) to enable quality delivery at scale. 3) CRM & Lead Capture Operations (Admissions Pipeline Integrity) Partner with Recruitment and CRM owners to ensure event lead capture is accurate, compliant, and actionable (tagging, segmentation, deduplication, handover SLAs). Drive operational discipline around lead capture tools and workflows (QR check-in, forms, scanning), ensuring “no data left behind”. Collaborate on post-event nurture requirements (e.g., follow-up communications, calling priorities, conversion events). 4) Stakeholder Management & Cross-functional Collaboration Work closely with key stakeholders to align objectives and execution, including (but not limited to): Recruiment, HE’s Schools/Faculty, Student Engagement, Campus Service, Finance/Procurement, and Creative Manage stakeholder expectations with clear timelines, briefing documents, decision points, and escalation 5) Risk Management, Compliance & Duty of Care Develop and implement event risk assessments and mitigation plans (crowd control, emergency procedures, vendor safety). Ensure compliance in lead capture and communications (data privacy, consent management) and apply safeguarding principles where relevant. Maintain operational readiness and incident management protocols for 6) Budget Ownership, Vendor & Agency Management Manage the events budget with strong financial stewardship, ensuring best value for money while protecting experience quality. Collaborate with Procurement to build and maintain a preferred supplier ecosystem (production, fabrication, staffing, photography/video, printing) with clear SLAs and performance reviews. Lead vendor negotiation, contracting inputs, and delivery oversight to ensure timelines, quality, and cost 7) Team Leadership & Capability Building Lead, coach, and develop a high-performing Events team, setting clear priorities and ensuring delivery Create team capacity plans and propose resourcing expansion as the events portfolio Foster a culture of collaboration, ownership, and continuous 8) Branded Merchandise & Marketing Collateral (Governance & Coordination) In partnership with Creative Services, oversee the planning and governance of event collateral and branded merchandise (sourcing coordination, usage planning, distribution workflows), ensuring availability and brand consistency. Requirements A university degree in Marketing, Communications, Event Management, Hospitality, or a closely related field. Minimum of five years’ relevant experience in event management, showing consistent career growth and successful delivery of events ranging from small gatherings to large-scale programs. Proven capability to oversee the entire event process, including strategic planning, coordination, and on-site execution. Minimum of 2 years’ experience leading and developing team members. Proven experience in end-to-end event planning, logistics coordination, and on-site delivery under tight timelines. Experience managing event budgets and negotiating with external vendors and service providers. Strong ability to engage and manage multiple stakeholders within a complex organisational structure. Experience using data and performance metrics to evaluate event success and produce post-event analysis. Excellent project management, organisational, and prioritisation skills with strong written and verbal communication abilities in English; Vietnamese language capability is an advantage depending on audience needs. A master’s degree or relevant professional certifications in event management, marketing, or communications would be advantageous. Previous experience in international education, premium education environments, or similar sectors is considered beneficial. Exposure to recruitment-focused marketing events with measurable pipeline outcomes such as improved attendance, lead generation efficiency, or conversion performance is preferred. Strategic mindset combined with strong operational discipline and attention to detail. Ability to make structured decisions and maintain ownership in high-pressure situations. Strong collaboration and stakeholder influence skills. Demonstrated people leadership capability, including coaching and team development. Creative approach to experience design while maintaining rigorous operational standards. Results-oriented with strong accountability for performance outcomes. Adaptability and resilience when managing peak seasons or high-demand event schedules. Interest in innovation within event formats, digital enablement, and performance optimisation initiatives. Contact: Thao Phan Due to the immense number of applications, only shortlisted candidates will be contacted.