PR & Communications Manager

ACG_3708_JOB Our client, who is a fast growing marketing agency in Vietnam, is looking for a qualified talent to join their firm. PR and Communications Strategy and Planning Develop integrated communications plans covering key messages, channels, timelines, budgets, and KPIs. Coordinate multi-channel campaigns across media relations, social media, KOLs/KOCs, and paid media; monitor performance and recommend improvements. Media Relations and External Communications Build and maintain relationships with journalists, editors, and media partners, particularly in the banking and financial services sectors. Oversee press releases, PR articles, and external communications; identify potential risks and coordinate responses to sensitive communications issues. Content and Communication Channel Management Oversee communication content across media and digital channels, ensuring consistency, accuracy, and quality. Manage social media channels and coordinate with external advertising agencies on campaign briefs, media plans, performance tracking, and evaluation. Collaborate with Content, Creative, and Account teams to ensure effective and timely campaign execution. Team Management and Operations Work directly with clients’ Brand and Communications teams to coordinate project implementation and ensure alignment with campaign objectives. Manage communications vendors and budgets, track campaign results, and prepare performance reports with actionable recommendations. Team Leadership and Development Lead, coach, and develop the PR team, overseeing task allocation, content quality, and team performance. Establish working procedures and coordinate resources to ensure high-quality delivery across multiple projects. Requirements Education and Experience Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. At least 7 years of experience in PR and communications, including a minimum of 3 years in a team management or leadership role. At least 2 years of direct experience managing communications projects for banks or financial institutions. Proven experience in developing and executing integrated, multi-channel communications campaigns, with measurable results. Experience managing social media channels and working with paid media agencies across platforms such as Meta, Google, or TikTok. Professional Skills Strong strategic communications, media relations, and content development capabilities. Established working relationships with media contacts, preferably within the banking and financial services sectors. Ability to develop campaign briefs, evaluate media plans, interpret performance reports, and measure communications effectiveness. Excellent writing, editing, project management, and analytical skills. Good command of written and reading English is an advantage. Competencies and Personal Attributes Strong leadership, team management, and cross-functional coordination skills. Detail-oriented, highly responsible, and committed to delivering accurate, high-quality work. Proactive, adaptable, and capable of managing multiple priorities under pressure. Professional discretion and a strong sense of confidentiality when handling sensitive client information. Benefits Competitive compensation package based on qualifications and experience. Performance-based bonuses and statutory social insurance, health insurance, and unemployment insurance. Opportunities to work on integrated communications campaigns for leading clients in the banking and financial services sectors. A collaborative agency environment with opportunities to develop strategic communications expertise, strengthen client management capabilities, and advance professionally. Clear career development and advancement opportunities. Contact: Quynh Anh & My Nguyen Due to the immense number of applications, only shortlisted candidates will be contacted.