Amanotes2mo ago

[UPLIVE Company] User Acquisition Lead

Vietnam·Ho Chi Minh CityFull-timelead

OtherAcquisition LeadUser Acquisition

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Quick Summary

Overview

LocationHCM Onsite (Relocation Support) We’re looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

Technical Tools

OtherAcquisition LeadUser Acquisition

Location
HCM Onsite (Relocation Support)

We’re looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals

Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level

Build and maintain strong relationships with strategic partners and ad networks

Continuously assess and improve UA workflows, tools, and processes for efficiency and scale

Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

Stay ahead of trends by conducting market research and competitive analysis

4+ years of hands-on UA experience in mobile gaming or apps

2+ years of experience managing people and teams

Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

Highly analytical and comfortable with UA data tools; able to turn insights into action

Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment

Passion for music and gaming is a big plus

Fluent English communication is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events

Solution-oriented, self-motivated and have the attitude to get things done

Comfortable with uncertainties and changes in a fast-paced environment

Curious, proactive learning and knowledge-hungry learner

Competitive salary, 100% salary during probation

Performance bonus with 30% of company profit shared with no cap

Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

Minimum 12 days paid annual leave + 10 days paid sick leave.

12 days working from home per year

Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development

Free daily lunch with 10+ menu options.

Free daily F&B: Snacks, juice, beverage, tea-time

Monthly/Bi-monthly team activity allowance

Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

Sponsored sports activities: badminton, soccer, ...

Sponsored overseas conferences and industry events for all levels.

••Modern equipments/AI tool provided.

This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available, and we'll work out the details together during the offer stage."