Senior Google Ads Media Buyer

We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube.

You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results.

• →Plan, launch, and optimize campaigns across:
  • →Google Search
  • →Performance Max
  • →Display
  • →YouTube Ads
• →Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• →Maintain and improve CPL targets while increasing lead volume
• →Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• →Analyze performance data daily and make rapid optimization decisions
• →Own keyword strategy, including:
  • →Keyword research and match-type structuring
  • →Negative keyword management
  • →Search query mining for new opportunities
• →Manage bid strategy, budget allocation, and account/campaign structure
• →Collaborate closely with landing page designers and copywriters to:
  • →Develop new ad copy and asset variations
  • →Test ad copy, extensions, and assets at scale
  • →Identify and scale winning ad groups
• →Continuously test and optimize:
  • →Ad copy, assets, and offers
  • →Audience signals and targeting layers
  • →Landing pages and funnels
• →Implement and manage tracking systems:
  • →Google Tag Manager, Conversion tracking, Enhanced Conversions
  • →Offline conversion imports
  • →CRM integrations

• 5+ years experience in Google Ads media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in:
  • Google Ads (Search, PMax, Display) — required
  • YouTube Ads — strongly preferred
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • Bid strategy and Smart Bidding frameworks
• Ability to work closely with creative/landing page teams and guide direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

• You can consistently scale Google Ads campaigns profitably
• You hit or beat target CPLs while increasing volume
• You identify and scale winning keywords/ad groups quickly
• You bring structure and predictability to lead generation