Senior Paid Social Media Buyer - Lead Generation

We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.

You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.

• →Plan, launch, and optimize paid social campaigns across:
  • →Meta (Facebook/Instagram)
  • →TikTok Ads
  • →Other emerging social platforms
• →Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• →Maintain and improve CPL targets while increasing lead volume
• →Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• →Analyze performance data daily and make rapid optimization decisions
• →Collaborate closely with creative strategists/designers to:
  • →Develop new ad angles
  • →Test creatives at scale
  • →Identify and scale winning ads
• →Manage audience strategy, budget allocation, and campaign structure
• →Continuously test and optimize:
  • →Creatives, hooks, offers
  • →Audiences and targeting
  • →Landing pages and funnels
• →Implement and manage tracking systems:
  • →Pixels, Conversion API (CAPI)
  • →Offline conversion tracking
  • →CRM integrations

• 5+ years experience in paid social media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in:
  • Meta Ads (required)
  • TikTok Ads (strongly preferred)
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • Creative testing frameworks
• Ability to work closely with creative teams and guide creative direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

• You can consistently scale paid social campaigns profitably
• You hit or beat target CPLs while increasing volume
• You identify and scale winning creatives quickly
• You bring structure and predictability to lead generation