Chief Marketing Officer

RemoteFull timeexecutive

MarketingMarketing Director

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Quick Summary

Overview

About AppJaxxAppJaxx is a rapidly growing marketing agency that helps marketing agencies, franchisors, business brokers, and B2B service providers scale through LinkedIn lead generation, appointment-setting systems, and automated CRM processes.

Key Responsibilities

Own and execute the company’s overall marketing strategy aligned with revenue and growth goals. Build, manage, and optimize demand generation across LinkedIn, outbound, content, partnerships, and paid acquisition channels.

Technical Tools

b2bperformance-management

Responsibilities

~1 min read

→Own and execute the company’s overall marketing strategy aligned with revenue and growth goals.
→Build, manage, and optimize demand generation across LinkedIn, outbound, content, partnerships, and paid acquisition channels.
→Strengthen brand positioning, messaging, and market differentiation across all touchpoints.
→Collaborate closely with Sales, Operations, Client Delivery, and Leadership to align marketing with pipeline and revenue targets.
→Oversee campaign performance, attribution, analytics, and reporting to ensure clear visibility into ROI and growth metrics.
→Develop scalable content, thought leadership, and personal branding strategies to support authority and inbound demand.
→Establish and maintain marketing SOPs, playbooks, and best practices for consistent execution.
→Evaluate, implement, and manage marketing tools, platforms, and external vendors.
→Lead and grow the marketing team, including hiring, training, and performance management.
→Continuously identify opportunities to improve acquisition efficiency through automation, AI, and emerging marketing technologies.