Digital Marketing & Sales Specialist

Canada·Ottawamid

OtherDigital Marketing

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Quick Summary

Overview

About Apption: Apption is a dynamic data, AI, and software consulting company that partners with leading government and private organizations to deliver innovative solutions.

Key Responsibilities

Marketing Content Creation: Contribute to content creation for blogs, newsletters, case studies, industry news, company updates, and other marketing channels.

Requirements Summary

Bachelor's degree in Marketing, Business, Communications, or related field. 2+ years of experience in marketing, sales, or a similar role. Proficiency with Canva, PowerPoint, Figma, and HubSpot.

Technical Tools

azurefigmagoogle-analyticshubspotb2bdata-analysisproject-management

Responsibilities

~1 min read

Generate lead lists through research based on Ideal Customer Profiles (LinkedIn, ZoomInfo, online channels).
Measure performance of MQL (Marketing Qualified Lead) generation.
Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions, emails, and conferences.

Perform outbound sales initiatives, including cold calls, email outreach, and follow-ups.
Maintain the CRM system (HubSpot) to ensure timely follow-ups.
Conduct discover calls, and schedule demo meetings with the right stakeholders on our team.
Assist in preparing proposals and creating quotes.
Attend in-person events (conferences, showcases, partner events) to generate leads and promote Apption's brand awareness.

Requirements

~1 min read

Bachelor's degree in Marketing, Business, Communications, or related field.
2+ years of experience in marketing, sales, or a similar role.
Proficiency with Canva, PowerPoint, Figma, and HubSpot.
Strong understanding of B2B marketing on social media platforms and other digital marketing tools.
Excellent communication, organizational, and project management skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Strong analytical skills with the ability to interpret marketing metrics.