Paid Performance Specialist (Google, Meta, TikTok & Amazon Ads)

• →Meta: Prospecting and retargeting, Advantage+ Shopping, weekly UGC and creator creative testing, pixel and Conversions API accuracy
• →Google: Search, Shopping, Performance Max, YouTube, and Demand Gen; Merchant Center feed; protect branded search and grow non-brand category terms
• →TikTok: In-feed, Spark Ads, and GMV Max for the site and TikTok Shop; scale top organic and affiliate content; Pixel and Events API
• →Amazon: Sponsored Products, Brands, Display, and DSP; balance ACoS and TACoS against organic rank goals; launches, Prime Day, and BFCM
• →Emerging channels: Test Pinterest, Snapchat, Reddit, Walmart Connect, CTV, and affiliate networks; decide when to scale or cut
• →Budget and reporting: Monthly channel allocation, weekly reforecast, blended MER, new-customer CAC, contribution margin, UTM and GA4 standards, incrementality tests, agency oversight, and a weekly report to the Sales Director

• 4+ years in paid media for a DTC or consumer brand, with hands-on ownership of at least three of: Google, Meta, TikTok, Amazon Ads
• Managed $300K+ in annual spend with results tied to revenue and margin
• Strong grasp of attribution limits, blended MER, and incrementality testing
• Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking
• Quickly judges ad concepts on hook, offer, and format, and can brief creative
• Advanced Excel or Google Sheets

Nice to have: Beauty or cosmetics experience; launching a brand from zero; Amazon DSP, Pinterest, Snapchat, or Walmart Connect; Triple Whale or Northbeam; Google, Meta, or Amazon certifications